Category: product development

career, creativity, entrepreneurship, philanthropy, product, product development, yoga

Beautiful: One Fine Yogi, My Latest Creation, Is Starting Up to Support Compass Yoga

Christa Avampato

“Yoga is skill in action.” ~ Bhagavad Gita

As a way to build a sustainable revenue source for Compass Yoga, I’m creating a line of yoga-inspired fashions for you and your home as well as personal care products under the brand One Fine Yogi. Proceeds from this line of products will support Compass’s work to get more yoga to more people in more places. If you want to be notified about the launch this summer, please visit http://onefineyogi.com and add your name to the mailing list.

Right now I am in the midst of the design / test phase. The launch timeline is as follows:

Late June: I’ll launch the first t-shirt design. I’m working with Teespring, a start-up based in Rhode Island, to create an exclusive line of original short sale t-shirts. T-shirts will be ladies cut and made from super soft material. Short sale designs are limited editions sold for a limited amount of time. Designs will be available for 3 weeks starting in late June and you place your orders for that design during that window of time. Every 3 weeks a new design will launch. Once each design session closes, the t-shirts ordered during that window will be created as limited editions and sent directly to your mailing address. Pretty cool, eh?

Late Summer: To kick off the home fashion line, I’m creating a line of limited edition yoga-inspired wall decals and prints.

Fall: We encounter a lot of stressors in our lives so we could all use a little more pampering, right? One Fine Yogi has you covered with a line of heavenly scented bath salts and sugar scrubs to ease tension, calm the mind, and lift your spirits. Our therapeutic blends of herbs, spices, and oils infuse the highest quality salts and sugars to help bring out your glow, inside and out. Also, if you have a specific fragrance or benefit you’d like to receive from our bath salts and sugar scrubs, we can create a custom blend just for you.

I’m tremendously excited to create and share my first line of original products and to build out this brand with a mission that takes its inspiration from a practice that has brought me so many gifts. I hope you’ll share in the journey!

career, creative process, creativity, product, product development, work, writer, writing

Leap: Prehype, a Product Innovation Boutique, Helps Corporate Employees Turn Their Day Jobs Into Their Dream Jobs

Christa Avampato
Prehype’s Steven Dean works through the product development process with clients.

I had the extreme pleasure to interview the talented partners at Prehype for a piece I wrote for PBS MediaShift – Collaboration Central. The piece is live and available for your reading inspiration. Hop over and have a look by clicking here. My thanks to the keen editorial mind and eyes of the site’s editor, Amanda Hirsch.

business, product, product development

Leap: Pull an Amazon and Get Your Work Out Into the World

Christa Avampato
Amazon.com's homepage circa 1995

I attended a presentation at SXSW that showcased one of Amazon.com’s first homepages. Look how far they’ve come!

I admire Amazon.com for so many reasons, one of which is that they will try to delight customers at every turn. And if they don’t get it quite right, they’ll just try again. The point is they try with what they’ve got, listen, and give it another go. They experiment, tinker, and explore. We should follow their example.

As I’ve continued to speak with new start-ups, I’m reminded of one simple-to-say and sometimes difficult-to-execute idea: get work out into the world. Now. Don’t wait for perfect. Perfect’s not coming, but opportunity is. Welcome the guest at the door and the lessons they bring.

Show the world what you’ve got – it’s the only way to know if it’s worth having.

creativity, ideation, imagination, impact, product development, SXSW

Beginning: Win By Being Open Source

Christa Avampato

“If you free your data, people will come to you.” ~ Deb Boyer, Phillyhistory.org

I heard this quote at one of the last panels I attended at SXSW Interactive, Innovating and Developing with Libraries, Archives, and Museums. Deb Boyer was part of a panel that discussed innovations that are happening within libraries, archives, and museums. Those institutions wrestle with the options of if, how, when, and to whom to release their extensive and rich spectrum of data and information. Do they charge or make it free? Is there a limit to how much someone can use? How should the information be delivered? Deb encouraged open collaboration between institutions and most certainly for anyone interested in partnering with libraries and archives. She believes being open source is the only way to win influence in our interconnected world; but yourself off from anyone interested in your brand by creating complex business models around the content and your influence rapidly diminishes.

At a conference buzzing with a million and one phenomenal ideas, the questions of intellectual property and ownership of ideas comes up a lot. In panels, hallway conversations, and key notes. Someone has a great idea and needs others to bring it to life. Does that mean that they run the risk of losing the idea by sharing it a la The Social Network? Maybe. Though Deb Boyer argued on her panel that there is no other choice. If the goal is to share what we know and bring our visions to life, we have to put it out there and see what comes back to us.

Gary Vaynerchuk talked about something similar in his keynote on The Thank You Economy. He gives and gives and gives and doesn’t worry about what he’ll get in return. In his very straightforward, and slightly crass, way he argued that if we’re generous first, others will follow in ways and quantities that we could never possibly imagine. Karma, baby. Karma.

SXSW is an incredibly generous environment. Sure, people are being provocative and forthright. They’re asking tough questions that have messy answers or no answers at all. They’re putting themselves and their ideas out there in the hopes that others will join them in their creative pursuits. They’re giving away what they know to anyone who’s interested in what they have to say and willing to take the time to listen. They’re all doing exactly what Deb and Gary advocate for. As Gary so eloquently stated, “Forget about having your ideas stolen. Just out care the competition and you’ll win every time in any industry, in any market.”

design, Examiner, innovation, product development

Interview with Ben Kaufman, Founder of quirky

Christa Avampato

Another great innovation interview over on Examiner. I had the extreme pleasure to connect with Ben Kaufman, Founder of quirky. quirky is for every person who has an idea for a product or service (and don’t we all?!) and isn’t quite sure how to start bringing it to life. Check out the interview here.

education, innovation, invention, product development

Step 20: Design USA

Christa Avampato

Over the weekend I went to the Cooper-Hewitt, National Design Museum to see Design USA, an exhibit honoring the winners of the National Design Awards for the last 10 years. I love the mix of simple and complex innovations, the great variety of industries represented, and the many pains their innovations look to remedy. What they all had in common was a very basic insight into human behavior and emotion. Many of them tapped needs that we think about every day.

I’ve been thinking about building products for most of my life. When I was very young, I was obsessed with clean water. I was always very concerned that eventually we would run out of it. I have always loved libraries and librarians, and fondly remember the librarian at my elementary school, Mr. Compenino. He was a very kind, very large man. He was teaching us about nutrition one day and shared his weight loss story. In order to lose a lot of weight quickly, he went on a 30-day fast when he drank only water. I couldn’t imagine this. How does someone go for 30 days without eating, and live to tell about it? Mr. Compenino told us that people can survive for a long time without food, though only a few days without water. My fear of not having enough clean water was cemented in my mind in that moment.

On the nightly news, I would see parts of the world like Ethiopia that were plagued by drought and others like islands in the Caribbean that experienced frequent flooding. I began to think about a way to take water from places that had too much and give it to places that didn’t have enough. Then everything could be happily in balance and everyone could have exactly the amount of water they needed. I imagined a giant underground system of pipes that every city in the world could just turn off and on depending upon how much water they needed. Wouldn’t it be great if I could build that?

It’s this invention that got me interested in science and in engineering. I originally was admitted to Penn as an engineering student, and when my phsyics and calculus professors told me I didn’t have any aptitude for the field, I believed them. I became a history and economics major, a decision that of course I’m happy I made, though there is always a part of me that wonders what would have happened to my life if I had graduated from Penn as an engineer.

My way of compensating for this thought is by being a product developer. I take simple, basic needs and think of products and services that help to serve that need. I’m doing exactly what I did in that elementary school library. It’s a very logical basis for a career. People who care about innovation and invention want to be helpful. It’s the greatest aspect of design – once you are deeply involved in it, you begin to see how profound an impact you can have in the world.

entrepreneurship, Examiner, fashion, product development, women

NY Business Strategies Examiner – SPANX

Christa Avampato

One of the things I truly love about this column is that it allows me to promote entrepreneurs and products that I love. This past weekend I went to a friend’s wedding. I needed to buy a formal dress and the undergarments to go with it. I almost reached for the dreaded control-top hose, and picked up a package of SPANX instead.

For the full story of how Sara Blakely, founder of SPANX, got started, click here.

innovation, product development, social media, technology, widget

New York Times Customized Widget

Christa Avampato

The New York Times just released a beta version of “build your own widget”. It’s a bit simplistic in its current stage, though I imagine they wanted to launch it, see what readers and social media users create, and then make modifications. If only all organizations could take that view of building a prototype, testing it in the market, and then making adjustments without beating themselves up and creating drama for product developers: we’d having many more higher-quality innovations in short-order!


Very easy to use and post, you have only two sets of choices: 1) Select the top articles from a certain section of the paper or use a specific keyword. 2) Choose between 3 and 10 headlines to post in the widget. Then just click “Add to site”, choose which social networking platform you’d like to use (currently a very limited selection), enter your log-in info for that page, and it’s posts automatically for you. I created an “Innovation News” widget with the top 10 innovation headlines of the day from the New York Times to post to my blog (you can find it in the sidebar on the right-hand side of this page) and to my iGoogle page.

What I love best about the widget is that it will be helpful for my blog readers and many of them also work in or are interested in innovation. It’s also very useful to me to get a quick daily snapshot of what’s happening in the innovation field. (When I boot up my computer in the morning, iGoogle is my first log-in.)

A few improvements I’d make: 
1) allow for greater customization. For example, I want to pick and choose with more discretion. I always read three NYT columnists: Kristof, Friedman, and Krugman. I’d like to see the top story from the arts, business, health, and world news sections, the innovation article of the day, the Magazine cover story, and a cartoon.
2) make the widget available for more social media platforms. I’d like to post it on my Facebook page and add a link to that widget to the signature of every email I send.

Create your own New York Times widget at http://www.nytimes.com/services/timeswidgets/
career, innovation, invention, New York City, product, product development, women

Zakkerz: women of New York, save your pants

Christa Avampato

A professor at my business school teaches a new product development class and her first set of advice to her students is, “if you want to create a new product, think about what gives you pain in your life. And then find a way to solve it.” Chances are if it’s causing you pain, it’s causing others pain, too. The ladies who invented Zakkerz did just that.


It’s a simple product: a pair of strong magnets wrapped at opposite ends of a piece of fabric used to hold pant cuffs in place. “Who needs that?” you may be wondering. Every working woman in New York City, and every other city in this country where commuting to work by public transportation is necessary. I recently gave up a job in New Jersey and the associated commute by car, to work downtown and commute by subway. Great for my quality of life, bad for the hems of my pants. I put on my sneakers or my Privos to get to work – problem is my pants are hemmed for heels. Enter Zakkerz. I cuff my pants, snap on a set of Zakkerz per pant leg, and off I go. 

I just had dinner with some girlfriends having this same exact problem I was having, and recommended the product to them. So simple, and yet so ingenious. It’s products like this that make me wonder, “now why didn’t I think of that?” I’m glad someone did.  

Get a pair for yourself, available in a variety of colors, at http://www.zakkerz.com/index.html