Category: new media

business, creativity, marketing, media, new media, news

Beautiful: I’m at Advertising Week This Week

Christa Avampato

imagesToday I’m off to start a week-long journalism stint covering Advertising Week, the largest annual advertising industry event. As pre-conference coverage, I’ve written pieces about Google Glass as the next best personal assistant, voice-controlled photo and video editing, drones in the field of journalism, and blended learning’s promise to revolutionize education through technology.

I’ll be writing 3 features per day on cool finds, interesting people, provocative ideas, and leading edge innovations in media, marketing, and technology. You can see all of my posts on the conference at http://www.allvoices.com/users/Christanyc. On this blog, I’ll draft a more personal piece each day on this experience chasing down my stories. Comments, feedback, and questions are welcomed and appreciated on both sites.

media, new media, New York, New York City, New York Times, news, newspapers

Leap: Get 12 Free Weeks to the Digital Version of The New York Times

Christa Avampato

Here’s my perfect Sunday morning: Waking up in a sunny room to coffee, CBS Sunday Morning, The New York Times, and Phineas.

The New York Times has been a big part of my life since I was a child. My dad relished the Sunday version. I remember him reading it cover to cover. We weren’t allowed to touch it until he was done with it and he was the only one allowed to touch the crossword puzzle, which he did in pen (as opposed to pencil.) Now you understand the yardstick I’m up against when it comes to measuring my own abilities.

How I Grew to Treasure The Times
One summer Sunday I remember seeing the travel section of The Times Magazine. I called every 1-800 number and ordered a catalog to the far-flung corners of the world that I hoped to visit someday and they started piling up in our mailbox in droves. It felt like Christmas. I kept them stashed away under my bed and I’d look at them every day, dreaming of the days when I’d get to travel. I think I was about 8.

And that sealed the deal for me. The Times and I were partners for life. It gave me the chance to dream of what life would, could, and should be when I grow up. I’ve been an avid reader of it all of my adult life. It is the #1 news source I go to.

Getting on the Inside
A few years after my travel catalog spree, my fascination with the organization behind the paper caused me to read Gay Talese’s The Kingdom and the Power. 5 times. (My mother always stressed that I was a “special” child.) I never dreamed of working there, but I did want to know what life was like on the inside of that hallowed institution.

At SXSW 2011, I went to see the documentary Page One and had the chance to meet David Carr, one of my journalism idols. (I highly recommend the film; it’s incredibly well done!) At the end of the documentary, I had an excellent sense of why they decided to change their policy and begin charging for their online subscriptions. The level of in-depth reporting they do around the world requires a good deal of funding. I’ve benefited from it for so many years and I decided in that moment that once the new pricing went into effect, I would become a subscriber.

Win a Digital Subscription to The Times
And now I want all of you to have that chance, too! As a subscriber, I have the opportunity to give away a free 12 week digital subscription to The Times to someone who doesn’t yet have a subscription and I want to offer it up to the readers of this blog who constantly support me and my endeavors. Just leave me a comment on this post and I’ll select a winner at random on Monday evening, letting you know who the winner is on Tuesday.

dating, education, learning, new media, technology

Learning a new language

Christa Avampato

At the BlogHer Conference, I heard Kerry Miller speak about her inspiration for her blog, PassiveAggressiveNotes.com. She was on a terrible date, explaining the passive aggressive notes her roommates would leave one another on post-its. She joked that she should put them on a blog, and she did, and the rest is history. It’s now become a very popular site with hundreds of people logging in every day. Even a bad date can have a good outcome, even if it’s not the good outcome you were hoping for. 


Which is how I consoled myself last night after a date that might be described as one of the worst dates ever. I rarely dish about dating on this site, though this story had some usefulness eventually. To give you a taste of what transpired – after regaling me with his ability to find a bargain, his side business scalping concert tickets on Ebay, and his knowledge of five French vocabulary words, he then managed to use curse words relating to the human anatomy and phrases like “wow, the youngsters here are enthusiastic.” (We were at a rock concert – note to self, rock concerts are not a good venue for a first date.) The date ended with me getting so sick to my stomach and dizzy from all of the smoking in the audience that I had to go outside, get some fresh air, and in the process dropped my ticket, banning me from re-entry. Thankfully, I had written down his cell phone number so I  sent him a text to let him know I was grabbing a cab home. The Universe saved me by snatching that ticket from my pocket. 


So what good could come out of this night that I wished I had stayed home and watched the Food Network? Two things: I know now that my mother was right – when dating, using the decade rule is best. In general, it’s very hard to romantically relate to someone who is 10 years older or younger than me. There of course are exceptions like Catherine Zeta-Jones and Michael Douglas. But by and large, I believe my mother on this one. The other terrific thing to come out of this unfortunate date is a new on-line tool that my date told me about. It’s the one he’s used to learn his five French words. Don’t hold that against the site. 


www.livemocha.com is a language learning site that doubles as a social network The lessons go at your selected pace, and it’s free. So long as you’re motivated to put in the time, you can build your own classroom across the world to help you learn or re-learn a language, and you can help others in the process. While the language of love was clearly eluding me last night, there’s now renewed hope for brushing up on my Spanish! Que bueno!