“Someone will steal my idea.”
Last night I went out with my friend, Steve, who is one of the greatest inspirations in my life. He’s one of the hardest working, most courageous business people I know. He’s my go-to guy when I have a new business idea and need advice. For a long time, he’s been encouraging me to start my own business. I was telling him about my business idea and asked him how he decided to communicate his business plan while also protecting his idea.
“Chances are, Christa, no one is going to think your idea is worth quitting their own job over. The idea that starts a business is 10% of the work and executing it is the other 90%. It’s very hard, if not impossible, to do that 90% alone.”
With that kind of perspective, the fear of someone stealing my idea seems completely irrational. In addition, consider that Apple was not the first MP3 maker, Zappo’ not the first on-line e-tailer to sell shoes, Google not the first search or email service. These companies redefined their playing field, largely by banking on delightful execution and maniacal focus on customers and employees. Their ideas were around long before they were ever created. They brought their own special mark to an idea; that special mark brought them success and is something that cannot be stolen.
Christa Avampato 