Category: innovation

creativity, family, friendship, innovation

My Year of Hopefulness – Eye on the Prize

Christa Avampato

Over the weekend I was working on a new product idea – testing it out by telling friends, making a simple prototype in my apartment, and pulling together a business case for why this product fills an unmet market need. And in all my excitement and positive feedback, I got scared. Very scared. That little tiny voice of doubt was pumping up the volume.

We have to let this little voice in just enough to inform and strengthen our ideas, though not so much that it dampens our enthusiasm and creativity. This is a fine line and I don’t always do a great job of navigating it. I can get stressed by my doubt and nerves. And then I take a step back. I remember why a specific idea was so exciting to me to begin with. I’m also very lucky to have great friends and family members who always encourage me.

In these times, it is easy to let doubt get the better of us, to distract us and steal our energy. We have to keep our eyes focused firmly on the horizon ahead of us while being mindful of the experience we’ve lived through. This is no time for losing heart, and no time to let doubt undermine our potential.

children, creativity, entrepreneurship, family, innovation

My Year of Hopefulness – Better is good enough

Christa Avampato

My friend, Lon, sent me an email today that made me consider the value and under-appreciation of incremental improvement.

“The future of America is not in the hands of GM, the government, or the military. It is in the hands of our innovative entrepreneurs. Most of them do “it” just a little bit different than what is out there now. They are not the Apple’s of the world. They are those that look for incremental improvement. Those incremental improvements have built America and will save it now from itself. I’m thinking … for the first time in my life, I am developing the resolve to make it happen.”

Consider how often people seek to be the next big thing rather than the next better thing. We give up on good in our quest for perfect, personally and professionally. We look for people to save us, to make things easier for us, to be our inspiration. It is time for all of us to realize that our greatest hope for improvements lie in slow, steady change for the better and the best source of that change stares at us every morning in the mirror.

Think about how much we could do if we recognized and nurtured the belief that we were empowered to improve every part of our lives, even if that improvement is small. Children don’t know the phrase “that’s just the way it is.” This dreaded idea is something that is drilled into us by other adults. Instead, children look at suboptimal situations and say, “why don’t we do this instead?”. They are natural-born innovators and change-makers. They always seek constant improvement.

Children are not perfectionists. That perfectionist streak is something we learn as adults. Children seek to make things better, whether by a little or a lot. They play and explore and iterate. They’re flexible and adaptable. They believe in the concepts of better and original and good effort. They’re kind to themselves and to others. Their first thoughts upon encountering a difficult situation are “why?” and then “why not?”

Lon is getting back to these beliefs, and we all need to follow his lead. Thinking like children may be the very thing that saves us from ourselves.

design, innovation, nonprofit, philanthropy, technology

My Year of Hopefulness – Social Designer

Christa Avampato

“I feel illiterate,” my friend, Brian, said to me on Saturday night as we talked about how the age of design has emerged in a big way. Instead of studying business, we should have become designers. There are all kinds of amazing ways that design is changing our human experience for the better, and a lot of new ways that we can take part. One of my favorites is an organization called Social Designer.

With a tag line of “Goods for the Greater Good”, Social Designer sponsors design contests and then runs a e-store with the winning designs that supports a variety of nonprofit organizations. “Buy stuff, design stuff, vote on stuff and be an agent of change.” There are ways for all of us to take part in supporting Social Designer: create designs and enter them in the contests, vote on the submitted designs, purchase the finished goods with the winning designs, and tell other people about these efforts.

My favorite things about Social Designer is that it opens up the possibility of developing design to everyone. It’s not some torturous Request for Proposal process. You don’t need to send in your resume or portfolio. And you don’t need to be famous or have an agent. You just need to submit a good design that supports a good cause. It’s such a logical and simple process that I have to wonder why it took so long for it to be created – a sure sign that Social Designer is really onto something.
business, innovation, investing

My Year of Hopefulness – You Can’t Shrink Your Way to Greatness

Christa Avampato

In this time of budget slashing and cut backs of every kind, I have been working hard to come up with a way to succinctly say why cutting back severely on innovation efforts and investment is a very bad idea. Not only is it a bad idea, in some cases in may prove to be the nail in the coffin for many companies. If they intend to invest in their companies only once the economy improves, they will find themselves far behind their competitors with foresight. Plus, it’s cheaper to invest and innovate when times are tough because vendors are willing to make negotiations and compromises that they would never make in fat times.

Until yesterday, I was coming up short on that succinct explanation. I wanted a 10 word sentence to say just what I said in the preceding paragraph. And as if a gift fell out of the sky, someone said to me “you can’t shrink your way to greatness.” Perfect! 7 words and on-point. We can rise to a challenge or we can steal away from it, hiding under a rock until the clouds clear. It’s hard to be brave and courageous in times like this. Some people may even call it fool-hardy. I’d say it’s vital.

Look at the alternative: without investment in innovation, we are stalled, suspended in time. We aren’t doing anything for our teams, nor are we doing any helpful work to pull us as a whole out of this recessionary situation. I’d argue that it’s not our option to invest and innovate now. It’s our duty, our responsibility, to ourselves and to one another. We are the ones we are waiting for to save us.

If our goal is to be great, then this is the time to be both prudent and forward-thinking in our spending. This recovery is a long-term proposition so let’s decide where we want to be in 5 years, 10 years, and take the steps now that make that goal inevitable as opposed to just a hopeful possibility.

business, entrepreneurship, innovation, marketing, music, new product development, Seth Godin

My Year of Hopefulness – Small Audience

Christa Avampato

Seth Godin wrote a terrific post today relating the contrast between concert opening acts and rock stars to the different grades of marketers. He has some very good advice for all of us: Seek out a small audience who thinks you’re a rock star and then grow that audience. Don’t go out into the market as an opening act and have the market shape your work based upon something else they love (the rock star). You want to stand on your own two feet and have customers who love you and will back you exactly the way you are.

Many companies are so hungry for growth, so hungry for fast, quick wins, that they do whatever they have to do to their products and services to make them appeal to everyone. Of course some other companies focus so closely on one tiny piece of the market that they exclude others who might also benefit from their products with just a few weeks. So what’s a company to do?

A few ideas:
1.) The “Me-conomy” seems endless. The personalization trend can be seen everywhere in the market. Is it possible for a customer to customize some piece or your product or service to make it suit them perfectly? This allows you to serve a number of different groups with just a few minor changes to your product. Think about what adding colors and engraving to the ipod did for that product!

2.) There are a lot of ways to slice and dice a market into segments. Is there a segment that you can serve that’s small enough to provide something special to them while also having a wide enough appeal to enough people to meet your costs and profit goals?

3.) Look for holes in the market. Many companies are set on being fast followers. They don’t want to get out there, innovate, and build something new. Fear holds them back. They’d prefer to watch others, copy, and paste. The saddest part about this kind of ambition is that it never allows you to be the first in the market to fill an unmet need that makes consumers grateful and loyal to your brand. You’re just an opening act in that scenario. You want to be the first association a customer makes with a new product or service. You don’t want people to say, “Oh yeah, there’s that option, too” about your brand. So get out there, talk to people, and find a way to provide a service or product that makes their lives easier.

While it’s fun to play in the market, it’s more fun to build a market and delight customers with a product or service they never even thought was possible. Your following will be filled with early adopters at first so learn from them, get their input, improve your offering, and other people outside of that early adopter segment will catch on. Be a rock star.

career, economy, Examiner, innovation, job

NY Business Strategies Examiner.com: Businesses Take a Cue from Reality TV for Extreme Innovation Projects

Christa Avampato

Imagine your office. Imagine your co-workers. Imagine that they become your roommates for 10 weeks.

For the full article, please click here.

design, GEL, GEL conference, gel2008, innovation, new product development

Repost of Alex Lee from OXO

Christa Avampato

Last Spring I was fortunate to be able to attend the GEL conference in New York City. One of the people on the slate of incredible speakers was Alex Lee, CEO of OXO. The fine people at Good Experience who organize the conference sent me a link to a video that is now posted to highlight Alex’s talk. I wanted to repost my article, now complete with video, so you can enjoy on the great talk that has had me thinking intently about functional design ever since! Cheers (and thanks to Good Experience!)

You may not know the name “OXO“, though you undoubtedly have seen their products in the kitchen gadget aisles. And their anonymity shouldn’t surprise anyone – after all, their CEO, Alex Lee, believes that designers should be overshadowed by the simplicity and beauty of their own designs. Whether it’s making an incomparable salad spinner or an ingenious measuring cup, the reaction OXO is always looking for from users is their lack of notice of the object. It should be so intuitive and easy to use that its use should go unnoticed, like walking, like breathing.

Alex also made several points about dignity. OXO seeks to design products that are usable by the greatest percentage of the population possible. The goal is to design beautiful products without increasing cost, while maximizing functionality, and never making a user feel like “I’m using this easy-to-use product because I am unable to use another one that is more complicated.”

He and the talented design team at OXO have several axioms that they work and live by. Products should be:
Easy to use
Easy to understand
Use honest language
Instructions not required

As far as finding inspiration for worthy design projects, OXO also makes that search simple. They find objects that cause people some sort of pain or frustration, even if they don’t know that they are frustrated. And then they develop a design remedy to alleviate the pain. For example, why should I need to get my eyes down to counter level to observe a meniscus to see if the liquid I’ve measured is at the right level? I should be able to comfortably observe it from overhead. I didn’t realize that, but OXO did. Design so brilliant you wonder how you ever did without it…

Alex Lee at Gel 2008 from Gel Conference on Vimeo.

hope, innovation, relationships

My Year of Hopefulness – People Who Get It

Christa Avampato

I’m doing a little experiment: spend a week jotting down the names of everyone you speak to and divide them up into two groups – people who get it and people who don’t. And by “it” I mean whatever you’re passionate about. Bookies, movies, innovation, a new idea for a project at work, a vacation destination. “It” means anything that you want others to listen to, believe, and embrace as their own. “It” is something you want others to buy into.


I found that I spend a solid 50% of my time talking to people who don’t get it, and won’t get it, no matter how much I try to convince them. That is sunk energy. I am spending 50% of my time with people stating my case and I’d have just as much luck with a brick wall as I do with them. I have been wasting too much time on people who don’t get it, and who don’t get me. 

Today I went to an Innovator’s Network meeting – a group of people dedicated to talking openly and honestly, looking for silver linings amidst some very dark and gathering clouds. These were my people. Or at least some of them were my people. 

It took me a while to find them, a lot of time and effort shouting from the hilltops, and chasing a lot of roads that culminated in dead ends. I spent a lot of time feeling lonely and left out, and out of place. And then I walked into this room today and saw all of these people, gathered together, as if they had been waiting for my arrival. I took my seat among them and smiled. It felt good to be among like minds.     
For the image above, click here.
innovation, product development, social media, technology, widget

New York Times Customized Widget

Christa Avampato

The New York Times just released a beta version of “build your own widget”. It’s a bit simplistic in its current stage, though I imagine they wanted to launch it, see what readers and social media users create, and then make modifications. If only all organizations could take that view of building a prototype, testing it in the market, and then making adjustments without beating themselves up and creating drama for product developers: we’d having many more higher-quality innovations in short-order!


Very easy to use and post, you have only two sets of choices: 1) Select the top articles from a certain section of the paper or use a specific keyword. 2) Choose between 3 and 10 headlines to post in the widget. Then just click “Add to site”, choose which social networking platform you’d like to use (currently a very limited selection), enter your log-in info for that page, and it’s posts automatically for you. I created an “Innovation News” widget with the top 10 innovation headlines of the day from the New York Times to post to my blog (you can find it in the sidebar on the right-hand side of this page) and to my iGoogle page.

What I love best about the widget is that it will be helpful for my blog readers and many of them also work in or are interested in innovation. It’s also very useful to me to get a quick daily snapshot of what’s happening in the innovation field. (When I boot up my computer in the morning, iGoogle is my first log-in.)

A few improvements I’d make: 
1) allow for greater customization. For example, I want to pick and choose with more discretion. I always read three NYT columnists: Kristof, Friedman, and Krugman. I’d like to see the top story from the arts, business, health, and world news sections, the innovation article of the day, the Magazine cover story, and a cartoon.
2) make the widget available for more social media platforms. I’d like to post it on my Facebook page and add a link to that widget to the signature of every email I send.

Create your own New York Times widget at http://www.nytimes.com/services/timeswidgets/
business, corporation, ideas, innovation, leader, leadership

The Idea Guy

Christa Avampato

Some stories would be really funny if they weren’t so true. My friend, John, has successfully gotten his hefty graphic design projects out the door for the holiday season. He was right on-time and under-budget. We had coffee yesterday now that he’s successfully dug himself out from that pile of work. He was re-counting some of the sad and hilarious moments of the season and one of them really caught my attention. Well, actually one of the characters really caught my attention – his boss, Tom.


John largely does graphic design work for print. However, many of their clients are looking to them for web design work as well, specifically for social media. John doesn’t know much about this field so he had to dig in, learn the details, and then reconfigure his skills to get the job done. They had some big budget and time constraint decisions to make on some of his projects. He assembled the details in a clear presentation and then gave the decision options that were possible with the constraints they were under. After a 15-minute presentation, Tom cut in with some SWAG (Super Wild A*s Guess) ideas. Apparently, his company is fond of this SWAG idea to develop things like budgets, business cases, colorful PowerPoint presentations with smiley faces on them, etc. Poor John….

Professionally and tactfully, John explained why they really needed to choose from the options that he had presented. Tom stands up, and raising both of his hands to point at himself, says, “Tom, you’re not getting it. I’m the idea guy.” And gesturing to the rest of the team in the room says, “You guys need to make the ideas happen. I don’t care about the details.” Ouch. One of the team members actually rolled his eyes and plunked his forehead on the table. I feel another comedy sketch coming to me. And this would be a funny story, if it weren’t true. All we could was laugh as John was telling me this story. Otherwise, we’d have to cry. 

I love ideas; I can’t stand “idea people”. I’m not talking about people with ideas, innovators, product developers, etc. I’m talking about people who are full of hot air – lots of ideas with nothing to back them up. They have no ability to execute or even think about how it could be executed. And as a result, nothing gets done, the “make it happen” people leave, and innovation stalls. It’s a sad state of affairs. 

I have a simple piece of advice for companies that have people who refer to themselves as “idea people”. Get rid of them! Seriously. We all have ideas. All of us. The companies and people who win are also the ones who are movers and shakers, meaning they have ideas and they actually do something with them rather than just verbalizing them for their “minions” to do. These “idea people” are dangerous because they degrade others, as happened to my friend, John, and his team. By proclaiming themselves Lord of Ideas, they make everyone else feel small. If companies are going to get through these rocky times, teammates need to band together with a will to win. “Idea people” destroy the team dynamic, and that team dynamic is an asset that companies cannot afford to lose.