Category: FAO

Christmas, Disney, FAO, movie, Muppet, NBC, retail, shopping, Today Show

The Muppets are Taking Back Manhattan

Christa Avampato

When I went out to Los Angles to call on Disney in June, I spent some time in the archives digging through old Muppet memorabilia. Like a kid in a candy store, I sat for a few hours with those materials wondering why in the world the brand has been dormant for so long. I grew up on the Muppet Show — I think at my very young age, it was a large influence on my interest in theatre that led to my career in the industry two decades later. I loved the idea that an audience could we watching a show on stage and then having an entirely different drama unfolding in the wings. I was entranced by the idea of illusion. As I sat in the archive I wondered, aloud and to myself, why on Earth Disney had let the brand go dead. As it turns out, ideas, big ideas, were brewing. 


My buddy, Dan, and I wondered in to FAO Schwarz a few weeks ago. As Dan sang the Muppet theme going down the escalator (and received spontaneous public applause, thank you very much), we rounded the corner to find “The Muppet Whatnot Workshop“, a make-your-own Muppet boutique. Choose the color, eyes, nose, hair, and clothes. You name it, you can make it. It’s a clever twist on the make your own trend tied to a beloved brand that is seeing a resurgence. You can also design and purchase on-line at http://www.fao.com/catalog/factories/muppets.jsp# (As an aside, FAO Schwarz will open toy boutiques at 200 locations inside of Macy’s stores across the country for the holiday season. It will be interesting to see what kind of merchandise they choose to stock and how they will set up these stores.)

In other Muppet news, there is a new movie that will be released in 2009 featuring our Muppet pals. Details about the film are few and far between. Jason Segel of Knocked Up and Forgetting Sarah Marshall fame is the lead writer. And in my limited research findings I stumbled upon a blog that tracks the latest Jim Henson News – “The Muppet Newsflash” – that has some information on the picture. 

In addition, the Muppets will be taking over the set of the Today Show (NBC) tomorrow morning, November 13th, for 30 minutes during the 8:00am hour. It might just be the best day Matt Lauer’s ever had at work. And with all the depressing news about the economy these days, we could all use a little Muppet humor. So grab your morning coffee, sit back, relax, and enjoy the show.   
FAO, New York, retail

Spicing up FAO Schwarz

Christa Avampato

I’ve had some experience with celebrities from my time working in theatre. Now that I’m currently not directly connected to the enertainment industry, that experience has diminshed somewhat. I’m always curious about how celebrities deal with not being able to do normal things like grocery shopping.

After my shock at how busy the Apple store on 5th Avenue was today, I toddled over to FAO. I was greeted by a Peter Rabbit taller than I am and a toy soldier. Just as I was about to enter the store, a stretch SUV pulled up and a mass of photographers were pushed to one side. I stood in between the Peter Rabbit and the toy soldier – they had no idea who was in the car either. Enter, Posh Spice, a.k.a. Victoria Beckham, and her pint-size, adorable son.

I snapped a photo of her, amidst dozens of other flashes going off and following her into the building, or at least attempting to. The good folks at FAO wouldn’t let the paparazzi in the store so they hung around at the door, and would wait for her to exit with whatever goodies they picked up inside. Mrs. Beckham wasn’t smiling, and neither was her son. I am sure that celebrity has its perks, though I imagine it reaches a point of diminishing returns. If a trip to FAO can’t put a smile on someone’s face, then what can? And is celebrity really worth that?