Category: entrepreneurship

career, determination, entrepreneurship, work

Beautiful: Entrepreneurs Work Like Ducks

Christa Avampato
Work like a duck
Work like a duck

Do you know how a duck moves forward? It may look like it’s just gliding along the water effortlessly and peacefully. If you were to look under water, you’d find that a duck is paddling is furiously to get ahead. In this way, entrepreneurs are no different from ducks.

Forget overnight success
I talk to a lot of people who are just starting out. They’re all looking for their big breakout moment, their game-changing innovation. Many of them want success yesterday and they get frustrated when they’re latest greatest product or service is not an overnight sensation. We have become a nation obsessed with insta-everything. All of the successful people I know worked very hard for a long time to get where they are. Their success required hard work, determination, and unrelenting passion for the work, not prestige.

How to make the leap
Taking my leap into a freelance life took a lot of careful, deliberate planning. I put myself through school twice while living on very little money. I took lots of jobs that were difficult and didn’t pay well because they were phenomenal learning opportunities. I took jobs that I hated, working for people who were grossly incompetent and flat-out mean, because I needed the cash. I did a lot of work for free because I believed in its value for the world. I read incessantly, network constantly, pitch myself every single day, and help other people take their leaps because I believe in their potential and because I know that a rising tide lifts all boats. I take lots of risks, and many of them do not carry tangible rewards but they’ve all been valuable experiences.

We all need to get a little lucky
And even with all that work, I still needed luck on my side to get to a point where I cover all my expenses on my freelance work and am now poised to begin to save again, too. I still needed a few lovely angels who came in the form of bosses, mentors, friends, teachers, and even some complete strangers. I’m always prepared to be lucky, and every once in a great while that preparation pays off.

Everyone has ideas. Everyone is creative. Everyone wants to evolve and grow and blossom into the very best people they can be. My advice? Be a duck. Keep a calm and centered exterior. Trust that if you are willing to pedal madly that progress will indeed be made.

business, dreams, entrepreneurship

Meet Ritc Founder, Dave Goldberg

Christa Avampato

Dave and I went to business school together. Ever since we have talked about what it takes to leave behind a steady job for the sake of building something of our own. I made that jump in June and Dave is on his way as well with the founding of Ritc. Congrats, Dave. Welcome to the movement!

I felt it even today. The encroachment of failure. The feeling like I was losing ground, giving up, just letting opportunities pass. It’s not a good feeling, but unfortunately it’s one that I’ve been quite familiar with throughout my life. When I think about it, the feeling has been part of a larger pattern that I feel has stymied my progress many times.

Step 1 – It starts with an idea or an opportunity. I’m a fairly creative person and I find that I see opportunities and new ideas in almost everything. Mostly this is a good thing.

Step 2 – Sometimes I get very excited by whatever crazy scheme I’m thinking of, so I start pursuing it in one form or another. Usually I conduct some kind of research to test the viability. And that leads to Step 3.

Step 3 – Obstacles. The first major potential failure point.

Step 4 – Fear, Doubt and Uncertainty (FUD).

Step 5 – Give up on idea.

Step 6 – Disappointment in myself. If I didn’t become wildly successful at my idea (due to not actually trying or committing to it), I feel like a loser and I mark it as another personal failure. A failure of my own character. This is very hard to digest. You see for me, my expectations of myself have never been different from my wildest aspirations, and so I set up a system for myself where I always feel that I am an underachiever because I don’t immediately succeed.

Step 7 – Get over it.

Step 8 – Repeat the process all over again. Weirdly, I’m a very optimistic person when the time horizon is long!

Did you catch the step where it all breaks down? It’s definitely not Step 3. Everyone deals with multiple obstacles on the way to achieving anything in life.

Step 4? I used to think so, but I’ve come around on that. I mean, if that’s the problem then I’m in big trouble – I just felt it TODAY for crying out loud! I do believe that over time, I can decrease the FUD factor, but I don’t believe it will go away and I don’t believe that is what REALLY gets in my way.

Step 6? Well, this is something I definitely want to change, but I don’t think it’s the key. I don’t think the key to my success is so…self-aware.

No, it’s not the steps where I feel resistance, whether real or perceived. As I’m sure you figured out already (faster than I did I’m quite sure), it’s Step 5 – giving up in the face of FUD. Giving up is the surest path to not achieving your goals.

But over the last year or so, as I’ve been building my new product and preparing to launch a new venture, I have started to take a slightly different approach. It’s called – DO IT ANYWAY (AKA Don’t Give Up At The First Sign of FUD). I’m going to be afraid. I’m going to be uncertain. I’m going to have doubts. But I believe in what I’m doing, and I’m not going to let those things stop me anymore.

This approach has been working. It’s hard, and sometimes I take 3 steps back before I recover a few steps forward, but I’m making progress. I have a long way to go, and many more opportunities to succumb to Step 5, but I know that I will succeed on some level if I just keep going.

I know that success in my venture is far from guaranteed, regardless of whether I give up or not. In the end I’m not sure that really matters. What matters is that when my daughter asks me if I tried to achieve my dreams, I will be able to tell her yes…I gave it my best shot. That’s my goal.

565295_10100772252127356_1856955235_nDave Goldberg lives in the Washington D.C. suburbs with his wife and daughter. He loves building products, the semantic web, and daydreaming. He is currently building Ritc, a platform to connect, automate, and build applications on the web. You can check it out at http://ritc.io.

blogging, change, community, entrepreneurship, social change, social entrepreneurship, social media, writing

Leap: I Will Be Live Blogging the Social Good Summit at 92Y

Christa Avampato

I am very excited to share the news that I will be live blogging the Social Good Summit at 92Y in New York City from September 22nd – September 24th. Huge thanks to the networking groups Ladies DC and Ladies NYC, and especially to Anastasia Dellaccio of the United Nations Foundation, for inviting me.

The Social Good Summit is a three-day conference where big ideas meet new media to create innovative solutions. Held during UN Week, the Social Good Summit unites a dynamic community of global leaders to discuss a big idea: the power of innovative thinking and technology to solve our greatest challenges. The most innovative technologists, influential minds and passionate activists will come together with one shared goal: to unlock the potential of new media and technology to make the world a better place, and then to translate that potential into action.

This year’s Social Good Summit will be more engaging than ever. People from around the world, in both the developed and the developing world, will unite in person and online to participate in The Global Conversation – the world’s largest conversation on how technology can grow communities and improve life for all of us as we move toward being a networked society.

On September 24, 2012 the Social Good Summit is coming to China and Kenya. Key leaders and citizens of Beijing and Nairobi will unite and explore the same themes that inspired the birth of the Social Good Summit. You’ll hear directly from these countries via Livestream, and can witness the live intersection of New York, Nairobi and Beijing on Monday morning from the stage of the 92Y in New York City.

The 2012 Social Good Summit is brought to you by Mashable, 92nd Street Y, the United Nations Foundation, Ericsson, the United Nations Development Programme, and the Bill & Melinda Gates Foundation.

There are plenty of ways to follow and participate in the conversation, no matter where in the world you live:

Follow this blog for updates and to leave comments on my posts http://christainnewyork.com
Follow my Twitter stream at http://twitter.com/christanyc and use the hashtag #SGSGlobal
Watch the Livestream of the event
Attend or organize a Social Good Summit meetup in your city
Buy a ticket and attend in person
Follow the Social Good Summit website for updates

I look forward to all of the conversations!

creativity, entrepreneurship, nature, work

Leap: The Seeds and Harvests of a Gardener and an Entrepreneur

Christa Avampato
From Pinterest

“Don’t judge each day by the harvest you reap but by the seeds that you plant.” ~ Robert Louis Stevenson

A gardener’s work falls into 3 main buckets: planning, planting and maintenance, and harvesting the crops. To build Chasing Down the Muse into a viable business, I use a 3 X 3 X 3 system to measure my productivity and plan my to-do list for the week. Each week, I focus on 3 tasks that maintain what I’ve built (writing, reaching out to existing business contacts, growing my skill sets), 3 tasks that plant seeds for possible new business (preparing business pitches, interviewing), and 3 tasks that investigate possible new seeds that I may want to plant (research, exploratory conversations).

It’s a blast to secure new clients, read a piece of my writing that’s been published, and see the cash from my work arrive in my bank account, but I don’t base my success on those things in these early days of my business. I judge my current success based upon the possibilities I plant and nurture. Harvest season will roll around when the time is right. It always does in nature, so why should it be any different in our own lives?

art, entrepreneurship, photographs, pictures, yoga

Leap: My Yoga Photo Shoot with Photographer Michael Vito of Third Place Media

Christa Avampato
Washington Square Park, New York City. Photo by Michael Vito.

Michael Vito, photographer and Founder of Third Place Media, recently did a yoga photo shoot with me in Washington Square Park in New York City. We had a blast together and I wanted to share the results with you a) because I love them and b) because you should get on Michael’s calendar if you’re looking for top notch photos, yoga or otherwise. Click here to view the album.

In the coming weeks, Michael will be putting together a guest post for this blog to explain how he, too, recently made the leap into a freelance life. Let’s hear it for another brave soul who said, “Geronimo!”, and never looked back.

career, entrepreneurship, SXSW, work

Leap: The SXSW Panel Picker is Live and I’d Love Your Support

Christa Avampato

SXSW proposal time has arrived! I submitted my idea several weeks ago and its now live for your viewing (and voting!) pleasure. Anyone can vote. You will need to do a quick account set up if you’ve never voted before, and then all you need to do is hit that little thumbs up icon next to the any ideas you like.

Just click here to see my 1 minute video as well as a description of my presentation proposal “How SXSW Made Me Quit My Job to Work for Myself”. And then if you’re so inclined, click that thumbs up icon to the left of my presentation description to turn it green. I would love your support and thanks for your consideration!

business, entrepreneurship, relationships, yoga

Leap: Business Lessons from an Adaptive Yoga Program for People with Cerebral Palsy

Christa Avampato

Yesterday a lovely and important email showed up in my inbox out of the blue. The United Cerebral Palsy of New York City chapter found the Compass Yoga website through our work with the New York Public Library and on Monday I am meeting with them to discuss the possibility of creating an adaptive yoga program for their constituents. I am passionate about serving differently-abled people and have been talking about this passion with all of you for years.

I tell you this new little tidbit for a variety of reasons that have absolutely nothing to do with this exciting and wonderful opportunity and everything to do with you as you build your own brand and business. Within this story are a number of incredibly valuable lessons for all of us.

1.) Figure out who you want to serve. I cannot stress this enough – you cannot and should not be all things to all people. There is a well-reasoned tendency for you to try. You don’t to miss an opportunity, particularly if it is for a worthy cause. People ask for your help. You’re good and kind person, and you have a whole lot of wonderful gifts to give. Now put all of that aside. Decide what you want your specific contribution to humanity to be. It’s not written in stone. You can change your mind down the road if you need to / want to. What you can’t do is run in every direction. Choose and go for it!

2.) With your direction chosen, put it out into the world. Write about it. Talk about it. Take pictures and shoot video about it. Tweet, FB, Pin it, Google+ it. Whatever it takes. You made choices and you’re ready to get out there and give the world your best version of you. Tell all of us that you’ve arrived – we want to know. And keep telling your story, over and over again to anyone and everyone.

3.) Straddle the line between impatient and patient. Rome wasn’t built in a day and neither is your reputation. However, you can’t rest on those lovely laurels of yours either. You’re reputation is a series of actions over a long period of time. You are literally swimming in opportunity. Pick up the bits and pieces that interest you, roll up your sleeves, and give them a whirl. You’ll see your small steps turn into big leaps if you stay focused and consistent.

Okay – stop reading and start doing. The people you are meant to serve are out there waiting for you. Go meet them.

business, dreams, entrepreneurship

Leap: The Secret Thrill of Incorporating Your Own Business

Christa Avampato

I’ve spent the last month teaching the ducks I put in a row to march to the beat of my drum. After taking my leap into my own business, I’ve gone about cultivating leads and working to turn those leads into tangible projects. As the Founder of a new business, it’s the best place for me to spend my time at the moment.

To get the administrative wheels turning, I received a recommendation for a great accountant who makes his living helping freelancers. The first week on my own, I took myself over to meet him and 15 minutes later he got to work filing my papers of incorporation for Chasing Down the Muse:

Today, I stopped by his office to pick up the finished package and my heart did a little dance when I saw my:

Certificate of Incorporation

Stock Certificates (seriously!)

Corporate Seal

It struck me that I didn’t just leap out on my own into the abyss when I left my corporate job. I walked out one door and through another, a door I designed with careful attention to detail that is framed by the work I love. Now its official – there’s nowhere to go but up from here. Now I begin to build. Now I unleash my craziest, wildest, most incredible dreams and see if they have wings. It’s now or never, and I prefer now!

business, creativity, entrepreneurship, work

Leap: Today is the 1 Month Anniversary of My New Life

Christa Avampato

A month ago, I began living a life of my own design. I bid a fond farewell to my corporate job in favor of working for myself. I had planned the leap for over a year and once the final puzzle piece fell into place, I fell in line right along with it.

On the first day of my freelance life, I launched my new creative consulting firm, Chasing Down the Muse, which allows me to focus my energy on the three pieces of my career that I love most – product development, freelance writing, and teaching yoga and meditation to creative professionals.

It’s been an incredible gift to wake up every morning to do work that I love. Everywhere I go, I go with my whole heart. I work many more hours now than I did when I worked for someone else. The income is not as stable (yet) and there have been moments of great elation and some moments of disappointment. And still the feeling I get from calling my own shots and relying on my own sense of judgement to move forward on different leads and opportunities is well worth all of the challenges.

I’ve had a few twinges of “Oh God, can I really do this?” but they pass in a few breaths, which is as big a surprise to me as it is to anyone else. There used to be a small voice inside of me that can only be described as the biggest worrier on Earth. That valid voice has been soothed and replaced with a quiet strength, a calm and resonant voice that now says, “Keep going. Don’t worry. Everything will be amazing.” I like this new voice much better.

business, dreams, entrepreneurship

Leap: Turn Around The Negatives

Christa Avampato

When you’re starting your new business, you may hear a lot of negatives. People will tell you to do more of this and less of that. They will tell you that your ideas and dreams are too big for someone just starting out so you better scale back. You don’t have enough experience, contacts, or education. You will have people point out to you, over and over again, what you lack.

Here’s what I want you to do: take all those negatives and turn them into assets. Simplify – not your dreams but your message. Focus on who you serve and why and with what and talk to those people. You will learn on the job, which is the very best way to learn, and through those learnings you will gain experience. You will make connections because you are excited about your life and your work and nothing, and I mean NOTHING, attracts contacts as much as someone who is enthusiastic and happy.

Those people who are pointing out what you lack are likely dreading Monday and praying for Friday. In the words of my wise mentor and former boss, Bob G., “they’re just trying to get to 5:00.” You are building a life of your own design and that work has no beginning and no end. You are it; and it is you. Take their feedback and turn it into kindling to feed your own fire.

Turn it around. Develop. Reach. Grow. Show them that you’ve got this and there’s no way to stop you. The late great Babe Ruth said it best – it’s tough to beat a person who never gives up.