Yesterday a lovely and important email showed up in my inbox out of the blue. The United Cerebral Palsy of New York City chapter found the Compass Yoga website through our work with the New York Public Library and on Monday I am meeting with them to discuss the possibility of creating an adaptive yoga program for their constituents. I am passionate about serving differently-abled people and have been talking about this passion with all of you for years.
I tell you this new little tidbit for a variety of reasons that have absolutely nothing to do with this exciting and wonderful opportunity and everything to do with you as you build your own brand and business. Within this story are a number of incredibly valuable lessons for all of us.
1.) Figure out who you want to serve. I cannot stress this enough – you cannot and should not be all things to all people. There is a well-reasoned tendency for you to try. You don’t to miss an opportunity, particularly if it is for a worthy cause. People ask for your help. You’re good and kind person, and you have a whole lot of wonderful gifts to give. Now put all of that aside. Decide what you want your specific contribution to humanity to be. It’s not written in stone. You can change your mind down the road if you need to / want to. What you can’t do is run in every direction. Choose and go for it!
2.) With your direction chosen, put it out into the world. Write about it. Talk about it. Take pictures and shoot video about it. Tweet, FB, Pin it, Google+ it. Whatever it takes. You made choices and you’re ready to get out there and give the world your best version of you. Tell all of us that you’ve arrived – we want to know. And keep telling your story, over and over again to anyone and everyone.
3.) Straddle the line between impatient and patient. Rome wasn’t built in a day and neither is your reputation. However, you can’t rest on those lovely laurels of yours either. You’re reputation is a series of actions over a long period of time. You are literally swimming in opportunity. Pick up the bits and pieces that interest you, roll up your sleeves, and give them a whirl. You’ll see your small steps turn into big leaps if you stay focused and consistent.
Okay – stop reading and start doing. The people you are meant to serve are out there waiting for you. Go meet them.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
Yesterday a lovely and important email showed up in my inbox out of the blue. The United Cerebral Palsy of New York City chapter found the Compass Yoga website through our work with the New York Public Library and on Monday I am meeting with them to discuss the possibility of creating an adaptive yoga program for their constituents. I am passionate about serving differently-abled people and have been talking about this passion with all of you for years.
