Category: design

choices, decision-making, design, goals, imagination, inspiration

Step 333: Harry Potter, Muhammad Yunus, and How to Build a Business

Christa Avampato

Over the last few weeks, I’ve been doing a lot of think about small bets and goals, and the enormous benefits that can be gained by an individual and an entire community. Muhammad Yunus, founder of Grameen Bank and one of my social entrepreneurship idols, is famous for saying that he didn’t set out to help the whole world, or even his whole country of Bangladesh through microfinance. He wanted to help one village of 10 people in 1976 (incidentally, the same year I was born.) 34 years later, it’s deposits now stand at ~$1.4B and the organization has helped 8.3M people out of poverty, 97% of them women. (For more indicators of Grameen’s impact, click here.) He advises entrepreneurs not to build enormous business plans to scale. He tells them to just set one simple intention – help 5 people out of poverty.

Over the weekend, I took my family to the Wizarding World of Harry Potter, part of Universal’s Islands of Adventure Theme Park. What they’ve done with the tiny bit of land set aside for Harry Potter is truly wonderful, with a few exceptions which I’m detailing in a letter to send to their President as guest feedback. What was abundantly clear is that they don’t believe that the appeal of Harry Potter will last too long. The Harry Potter part of the park is adjacent to several junky exhibits that should have been ripped out and used to expand the Harry Potter section. With such rich content, an entire park could have been built around that franchise, rather than just a sliver of an existing park land-locked between exhibits with little appeal. So much opportunity wasted due to a lack of belief by Universal in the powerful connection that fans feel to Harry Potter. Sometimes you need to bet the farm, or in Universal’s case at least the Islands of Adventure.

What does Harry Potter have to do with Muhammad Yunus? Quite a bit when we think about passion, belief, and priorities, and how those 3 pieces come together to form a new product that inspires and ignites creativity. Universal went small on an idea that warranted a far bigger bet. Muhammad Yunus bet small, knowing that his success could be replicated the world over if he could help his original group of 10.

The moral of the story – bet small on a brand new idea, but don’t go so small that you paint yourself into a corner.

books, design

Step 251: We Do Judge Books By Their Covers

Christa Avampato

I love design, but I’m not a traditionally trained designer. I have a good eye for visual art and a great appreciation for it, but I’m not a trained visual artist. (I’m looking to change those two facts in the coming year but for the moment these statements are indisputable truths. More on my future art plans in a forthcoming post…) My brother-in-law, Kyle, is a truly gifted, trained artist. He has an eye and a heart for creating art and design that the world has got to see or it will be our collective loss. I’m doing my part of get his work out of his head and into the world.

At Dan’s suggestion, I talked to Kyle this weekend about designing a different book cover for my e-book Hope in Progress. I love Dan because he gives me criticism in the kindest, most constructive way possible with sparing a shred of honesty. “I love your book, Christa,” he said to me on the train to Philly. “It’s such great content and you deserve a cover that does the content justice. Get a real designer. They’re worth it.” Noted. Thank you, Dan. (If you don’t have a friend like Dan, please get one. Your life and work will be better for having him as a trusted ally.)

Before pushing out Hope in Progress in a variety of formats in a variety of channels, Kyle is going to whip up that cover art for me to replace my current cover. I told him why I chose the photograph that’s currently on the cover of Hope in Progress and in about 5 seconds flat, Kyle took my verbal description and designed a cover in his head that ran circles around my poor several-hour attempt to choose a font and photo to paste into a Word document. (To her credit, my sister, Weez, had the same color scheme idea as Kyle had thought of before he even said it. Apparently being married to an artist can enhance our artistic point-of-view. Check.) This isn’t surprising – I sent him a couple-line email a few months back about designing a logo for Compass Yoga and 30 minutes later he sent me back a logo that I love. Check it out here.

After talking with him about art over the weekend, I also told Kyle I have another project on tap for him – the book I’m working on that uses the principles of yoga to inform personal finance decisions. I have some fun ideas in mind for visuals, which I will sketch out in stick figures and words, then leave it up to Kyle to work his magic. Dan was right – the value of a visual artist as a collaborator cannot be overestimated. Like Dan’s advice, Kyle’s vision is golden, leaving a halo effect on every creative project he touches. I highly recommend him for your next creative venture. A dab of high design goes a long way.

design, Examiner, innovation, product development

Interview with Ben Kaufman, Founder of quirky

Christa Avampato

Another great innovation interview over on Examiner. I had the extreme pleasure to connect with Ben Kaufman, Founder of quirky. quirky is for every person who has an idea for a product or service (and don’t we all?!) and isn’t quite sure how to start bringing it to life. Check out the interview here.

books, creativity, design, hope

Step 89: Glimmer Moments

Christa Avampato

On Bruce Nussbaum‘s recommendation, I just started reading Glimmer: How Design Can Change Your Life and Maybe Even the World by Warren Berger. I’m only a few pages into the introduction and already my mind is reeling with ideas and inspiration. Thinking and learning about design gives me more energy than a gallon of coffee.

In the introduction, Berger defines ‘glimmer moments’ – the point when a life-changing idea crystallizes in the mind. I’ve been having a number of glimmer moments at work, in yoga teacher training, and in my sessions with Brian. Call it destiny, synergy, coincidence, Kismet, serendipity. Or prana. Or dharma. Glimmer moments are aha’s. Times in our lives when everything just falls perfectly in to place. So perfectly that we wonder why we didn’t see all along what now seems so obvious.

We talk a lot about timing in terms of relationships or jobs. In actuality it’s all in the timing, everything, every aspect of our lives. The stars align exactly when they are supposed to align, not when we want them to, not when we think that they should. Sometimes I imagine that up there somewhere there’s a great puppet master who’s arranging and re-arranging circumstances based upon the choices that human hands make in their attempt to control human destiny.

So let go. Do what gives you energy, what makes you whole and happy. Make a plan or a rule, but be prepared to do an about-face at any moment because you have new information today that you didn’t have yesterday. Life is like that – we change, the world changes, and we all have to keep plodding forward, doing the very best we can with what we’ve got. Recognize that the glimmer is always there; our only job is make sure we take the time to stop, look up, and recognize it.

The image above is not my own. It can be found here.

career, decision-making, design, relationships

Step 67: Making Patterns Instead of Plans

Christa Avampato

I am coming to the end of Mountains Beyond Mountains, a book about the journey of Paul Farmer, the founder of Partners in Health (PIH). PIH has been one of the biggest players in the relief efforts in Haiti because Farmer has been doing critical medical work there for decades under grueling conditions. He has given his life for the people of Haiti, and more broadly for the belief that health care is a global right of all people. He takes the stance that withholding health care from people is a violation of social justice. It’s clear from the book that Paul Farmer’s entire life, professional, personal, and spiritual, follow from this single belief. He makes things happens, and in turn for his tireless efforts, the world has also opened the way for him.

This morning I read a passage on the subway that stopped me in my tracks because it rang so true for me in my own life. “It seemed to me,” wrote author Tracy Kidder, “that he didn’t have a plan for his life so much as he had a pattern.” Many times in my life people have counseled me to get a plan, and so respecting their advice I would dutifully go off and make a plan, only to have it be sent out the window as the world repositioned me in another direction. When people ask me about my plans, personally or professionally, I’ve always felt a bit uncomfortable. I make plans; my life just doesn’t seem to follow them. This idea of creating a pattern and using it throughout our lives as we make choices and evaluate more options resonates very deeply with me. Creating and utilizing patterns seems like a much more fruitful endeavor than making plans.

So here are some of the patterns I create in my life:
1.) I like to be challenged to “think different”
2.) I thrive in environments where I have to be both creative and analytical, when I can have my head in the clouds and my feet on the ground
3.) People and relationships energize me and inspire me; I am not made to be entirely alone in solitude
4.) Having a higher purpose is important to me
5.) Vertical learning curves are fun to scale
6.) I love networking and introducing people to one another – the more I can mix it up, the better
7.) I like to find that hidden gem: a side of someone’s personality that they don’t express all the time, a new place that’s still largely unknown, or a new idea that turns widely held conceptions on their heads
8.) I resist any force that tries to put me in a certain box with a big ol’ label on it; I defy boxes and labels to even try to contain me!

If this idea of patterns resonates with you, too, I’d love to hear how they play out in your life.

children, design, education, New York City, student

Step 9: Perseverance

Christa Avampato

“With ordinary talent and extraordinary perseverance, all things are attainable.” ~ Thomas Foxwell Buxton

I’ve known some people in my life who are so brilliant, so capable, and yet they never seem to reach heights that are well within their grasp. They toil away in jobs that aren’t quite right. They miss the opportunity for love, for community impact, for profound influence because they weren’t willing to put in just a bit more effort. My father was one of these people. He had a truly brilliant mind and could have been the leading clinical psychologist of his day. Unfortunately, he thought the world should reward him specifically because he was brilliant. He didn’t realize the world doesn’t work that way.

And then I’ve known people of fairly modest talent who were just relentless in their efforts, and achieved not only what was within their natural reach, but also successes that no one else thought possible. It’s the people in this latter group who have been my greatest teachers. They showed me that the world rewards those who work as hard as they can and give the best they’ve got everyday. The world rewards commitment, particularly commitment that perseveres in the face of great adversity.

I thought about this ideal this morning when I found out that my after-school education program with Citizen Schools starts the week of February 8th, not the week of February 25th as I had originally planned. This accelerates the time line I now have to work under. I’m going to have to shuffle around some other commitments so that my first few lessons plans are created and edited in time for the class. I’ve been collecting resources for several months and now is the time to just sit down and plow through the work.

And then I paused as I looked at all of these resources, most from designers of incredible talent. I appreciate design and use the tools of a designer in my profession as a product developer, though I am not a traditionally trained designer. I didn’t go to art school and I’m not an engineer. My product development skills have been self-taught. I’m a volunteer teacher, though I don’t have a degree from an education school and I don’t have a teacher certification. My teaching skills have also been self-taught. To top it off, I’ll be teaching in a school in East Harlem with more than its fair share of challenges: it is the lowest performing school in the Citizen Schools portfolio. 87% of the students receive free or reduced-price lunch (this is an indicator that 87% fall at or below the poverty line), 86% read below grade level, and 78% have math skills below grade level.

I leaned back in my chair, and asked myself, “What exactly are you doing, Christa?” But I didn’t ask this question with an air of despair or fear. I asked myself the question to mean, “What is the heart of the matter here? What gifts do you have to give these children who need you so much?” With that motivation in mind, any trace of trepidation disappeared.

I have modest design talents with extraordinary passion, empathy, and determination to back them up. I grew up below the poverty line, and still many adults believed in my talents and abilities. Now its my turn to manifest that same belief in these children. I’m paying forward the great and good gifts that so many people gave me when I was in school.

My idea to use design as the backbone to engage students in the learning process is not revolutionary; many people have thought of this idea, and many of them are far better designers than I am. No matter. There are so many children who need help, so many children who need an adult to show up for them and take a vested interest in their lives and education, that it is impossible for me to not have a profound impact in this field. My own individual commitment and perseverance is the only limitation on the amount of good I can do with this program, and I’ve got both of those in spades.

design, education, innovation, The Journal of Cultural Conversation

The Journal of Cultural Conversation – The Power of Design Thinking

Christa Avampato

Hello from The Journal of Cultural Conversation! Laura has just returned from her Peruvian adventures and I’ve trekked back from Costa Rica by way of Florida with the fam. All the while we’ve kept up our blogging, commenting, story-telling antics and anecdotes. We hope you’ll join us today for a conversation about the power of design thinking. Click here.

design, friendship, innovation

My Year of Hopefulness – Find Your "T"

Christa Avampato

This morning on the plane home I read an article from Stanford’s Social Innovation Review entitled “Design Thinking for Social Innovation” by IDEO‘s Tim Brown and Jocelyn Wyatt. In the article the talk about looking for team members who have their own “T”. The vertical line of the “T” is each team member’s unique skill or knowledge that they bring to a cross-functional team and the horizontal line of the “T” is a shared set of characteristics that all of the team members share: empathy, respect for the unique talents of others, openness, curiosity, optimism, a tendency to learn by doing, and experimentation.


I like this approach to team-building because it inherently incorporates diversity into the structure of a successful team while also making sure that team members are cut from the same cloth at a very basic human values level. I also think it’s a healthy recipe for building out friendships and relationships in our lives, as well as a good strategy for building a family. It’s a formula for accumulating a set of good-hearted, talented people. And isn’t that the kind of people we’d all like to surround ourselves with?


How does one go about building a personal “T”? Can empathy, curiosity, and optimism be taught or are these traits we must be born with? Can we build an education system that instills and nurtures these values into our children at the very beginning of their learning years? I’d like to think that we’re all born curious, and I’d like to think that our natural creative, empathic nature is so strong that even if we have lost our way, these tendencies can be recovered and strengthened.


And what about that vertical in the “T”? How do we discover what makes us special? Is that something special about each of us something we are born with or is it something that we learn? And can it be changed throughout our lives? I believe that the answer is a resounding “yes” on all counts. My special trait is my storytelling, my writing. While I have a natural inclination for this, it requires practice. I certainly wasn’t born knowing how to write well. I needed to put a lot of time and effort into it, though because I enjoyed it and saw a rapid rate of improvement with my practice, I was encouraged to become an even better writer.


I’ve seen this same pattern with every person in my life: my brother-in-law who is a fine painter, my friend, Kelly, who is a master project manager, my friend, Ken, who is a beautiful dancer and a gifted physical therapy assistant, my friend, Brooke, who is one of the most promising young acting talents on television, and my friend and mentor, Richard, who is one of the most successful and talented fundraisers in the nonprofit field. Incidentally, they all have a fabulous sense of humor and are some of the kindest people I’ve ever met.


I suppose that there are Mozarts and Einsteins among us, walking around, born brilliant, born as prodigies. I just don’t know any. All of the brilliant people in my life, and I am very fortunate to have many, have found and leveraged their “T” because they have worked hard at something they love. And they’re better off for this because their hard work also gives them the empathy and appreciation they need to be not only brilliant, but to be imbued with hearts of gold. Their “T”s are apparent in every part of their lives. They give me an example to strive for and are my greatest reason for hope.

career, design, dreams, education, innovation

My Year of Hopefulness – Use Design to Change Fist Stick Knife Gun

Christa Avampato

Over the past few weeks I have had a series of fortunate coincidences. I know the universe is always talking to us, that we are always in receipt of messages that connect us and bind us together, that point toward the way we are supposed to take. In my heart I know this, though given my surprisingly thick skull, those messages some times have difficulty reaching my brain. That surprisingly thick skull of mine often has to be clobbered over the head several times in order to “get it”.

The series of some of the fortunate events has unfolded as follows:
1.) A few weeks ago I had my very rough draft of Innovation Station, an after-school program, accepted by Citizen Schools, an outstanding organization that exists to help average folks like me put together a curriculum we’re passionate about to teach in public middle schools.

2.) Just about the same time that Citizen Schools accepted my proposal, my former boss, Bob, sent me an invitation to attend an event on design thinking hosted by the Rotman School of Management. Tim Brown, CEO of Ideo and one of the featured speakers at the event, just released his first book called Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation. It is a powerful “blueprint for creative leaders” in a variety of sectors. Hmmm….sounds like a brilliant jumping off point for an after-school program about innovation, doesn’t it? (I’m attending the Rotman School event and writing about it for Examiner and for TJCC; I hope to meet Tim and get his take on Innovation Station.)

3.) This week I have come across dozens of articles about the renewed focus on after-school programs, both from a funding and legislative perspective. Here are some examples: Home Alone, Peering at the Future, The Uneducated American, Paterson Proposes Cuts to Close Deficit.

4.) Last week, my friend, Wayne, took me to the annual meeting for Children’s Health Fund, an organization that got its start at a grassroots level in one tiny area of Harlem and has grown to an international organization with the mission to advocate and assure healthcare for every child, everywhere. I want to do the same thing for education and their model and messaging is such an inspiration. They work with Harlem Children’s Zone, an organization started by Geoffrey Canada that is a holistic system of education, social-service and community-building programs aimed at helping the children and families in a 97-block area of Central Harlem.

5.) About a month ago, my friend, Dan, told me about a podcast that featured Geoffrey Canada. I just picked up his book Fist Stick Knife Gun: A Personal History of Violence in America. I can’t put it down and I think I just found my calling. I googled Harlem Children’s Zone tonight and discovered that the two schools where I will be teaching for Citizen Schools are in the same area as the Harlem Children’s Zone.

6.) My friend, Amanda Steinberg, and her company, Soapbxx, designed the Harlem Children’s Zone website.

7.) The PhD program I’ve been looking at within The New School was recently highlighted by Bruce Nussbaum, a journalist whom I greatly admire. He writes about design and innovation. He is a professor at Parsons, one of the other schools within The New School. He has been writing a lot about design thinking, social entrepreneurship, and Tim Brown’s book. He believes that Design Thinking can transform systems like healthcare and education. So do I. So do a growing number of people. This is about to get very exciting.

As I was getting off the subway tonight and heading home I had the distinct feeling that there is no turning back for me now. I finally get what the universe is trying to tell me. I will not be able to sit still knowing that what I have to offer in the way of business, product development, an appreciation for design, and a passion for education as a tool to build a solid future, so clearly matches an unmet need in the world. This is the mash-up of work I was meant to do.

This journey was a long one. My life’s work has been in front of me all along, since I was a kid facing a lot of the struggles that too many kids face. I just didn’t know that it should or could be the work of my life. It took me the better part of 33 years to figure out what I was meant to do with my time here. And now that I know, the fear has dissipated completely. The anxiety about my future evaporated and has been replaced by only excitement and a feeling of purpose. Goethe would tell us that there is magic in commitment. He was right. I know that now.

I had lots of wrong turns, lots of dead-ends, and lots of disappointments. Nothing ever felt right, though I had a ton of fun in the exploration process. I wouldn’t change any of it. I’m just grateful and glad that I won’t have to die with the music still in me, as John Lennon lamented about so many people. Finally, finally, finally I know I’m on the cusp of my life’s work. It’s stretched out before me like a beautiful winding road, and it’s time for me to hop aboard and get going. In those poignant, truthful words of Theodore Geisel, my mountain is waiting.

The beautiful image above is not my own. It can be found here.

design, innovation, nonprofit, philanthropy, technology

My Year of Hopefulness – Social Designer

Christa Avampato

“I feel illiterate,” my friend, Brian, said to me on Saturday night as we talked about how the age of design has emerged in a big way. Instead of studying business, we should have become designers. There are all kinds of amazing ways that design is changing our human experience for the better, and a lot of new ways that we can take part. One of my favorites is an organization called Social Designer.

With a tag line of “Goods for the Greater Good”, Social Designer sponsors design contests and then runs a e-store with the winning designs that supports a variety of nonprofit organizations. “Buy stuff, design stuff, vote on stuff and be an agent of change.” There are ways for all of us to take part in supporting Social Designer: create designs and enter them in the contests, vote on the submitted designs, purchase the finished goods with the winning designs, and tell other people about these efforts.

My favorite things about Social Designer is that it opens up the possibility of developing design to everyone. It’s not some torturous Request for Proposal process. You don’t need to send in your resume or portfolio. And you don’t need to be famous or have an agent. You just need to submit a good design that supports a good cause. It’s such a logical and simple process that I have to wonder why it took so long for it to be created – a sure sign that Social Designer is really onto something.