I love design, but I’m not a traditionally trained designer. I have a good eye for visual art and a great appreciation for it, but I’m not a trained visual artist. (I’m looking to change those two facts in the coming year but for the moment these statements are indisputable truths. More on my future art plans in a forthcoming post…) My brother-in-law, Kyle, is a truly gifted, trained artist. He has an eye and a heart for creating art and design that the world has got to see or it will be our collective loss. I’m doing my part of get his work out of his head and into the world.
At Dan’s suggestion, I talked to Kyle this weekend about designing a different book cover for my e-book Hope in Progress. I love Dan because he gives me criticism in the kindest, most constructive way possible with sparing a shred of honesty. “I love your book, Christa,” he said to me on the train to Philly. “It’s such great content and you deserve a cover that does the content justice. Get a real designer. They’re worth it.” Noted. Thank you, Dan. (If you don’t have a friend like Dan, please get one. Your life and work will be better for having him as a trusted ally.)
Before pushing out Hope in Progress in a variety of formats in a variety of channels, Kyle is going to whip up that cover art for me to replace my current cover. I told him why I chose the photograph that’s currently on the cover of Hope in Progress and in about 5 seconds flat, Kyle took my verbal description and designed a cover in his head that ran circles around my poor several-hour attempt to choose a font and photo to paste into a Word document. (To her credit, my sister, Weez, had the same color scheme idea as Kyle had thought of before he even said it. Apparently being married to an artist can enhance our artistic point-of-view. Check.) This isn’t surprising – I sent him a couple-line email a few months back about designing a logo for Compass Yoga and 30 minutes later he sent me back a logo that I love. Check it out here.
After talking with him about art over the weekend, I also told Kyle I have another project on tap for him – the book I’m working on that uses the principles of yoga to inform personal finance decisions. I have some fun ideas in mind for visuals, which I will sketch out in stick figures and words, then leave it up to Kyle to work his magic. Dan was right – the value of a visual artist as a collaborator cannot be overestimated. Like Dan’s advice, Kyle’s vision is golden, leaving a halo effect on every creative project he touches. I highly recommend him for your next creative venture. A dab of high design goes a long way.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
I love design, but I’m not a traditionally trained designer. I have a good eye for visual art and a great appreciation for it, but I’m not a trained visual artist. (I’m looking to change those two facts in the coming year but for the moment these statements are indisputable truths. More on my future art plans in a forthcoming post…) My brother-in-law, Kyle, is a truly gifted, trained artist. He has an eye and a heart for creating art and design that the world has got to see or it will be our collective loss. I’m doing my part of get his work out of his head and into the world. 
