Category: customer service

courage, creativity, customer service, determination, generosity, gratitude, thankful, time

Leap: You Don’t Need More

Christa Avampato

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My friend, Adela, posted this on her Pinterest board and it raises a question that I’ve run through my mind so many times this holiday season. It’s fine to wish or hope for something though every person I know who is happy has two qualities in abundance: gratitude and determination. They don’t pray for things to get better; they work hard and make them so. They recognize the value of who and what they have in their lives and they share with others.

Here’s what I’ve learned – everything, absolutely everything, can be figure out. We can find a way into a new job or field. We can solve challenges, locally and globally, by extending our hands and acting together. We can find love by opening our hearts. We can improve our world, for ourselves and others, by shutting down our devices, leaving our homes, and rolling up our sleeves. And none of this requires that we have more stuff. It requires that we have more heart, more concern, more courage, more confidence. It requires us to understand that we have everything we need to do everything we want to do. The question is what will we do with it.

This Christmas, I hope we all get just one thing in our stockings – the strength to decide that the helping hands we want are the ones we already have.

apple, customer service, technology

More love for Apple

Christa Avampato

Amidst all of the anxiety around Steve Jobs’ temporary leave from Apple, there is a lot of reason for rejoicing about the company. I gush so much about the company you’d think they were paying me. This latest anecdote is precisely the reason I bought a Mac a year ago. 


I must have placed a bit too much pressure on one of the corners of my laptop. The casing cracked a little – hairline but I noticed it was steadily getting worse. Mind you, this crack was entirely my fault, not Apple’s. I bought the Apple Care Plan that extends my warranty an additional two years. I called Apple, they made an appointment for me at the Fifth Avenue Apple store, and I took my Macbook over there. 

They took my appointment 10 minutes early and sent me on my way in 5 minutes. I had to leave Mac behind to get fixed. I felt like I was leaving my child at the doctor’s office. I returned home and did some email on my old IBM (and by old I mean 3.5 years.) Clunky and clumsy and past its prime, I really missed Mac. I’d be without him for 5-7 days.

Much to my surprise, Mac was ready for pick-up in less than 24 hours. Perfectly repaired. For free. With a smile. Steve Jobs and anyone associated with Apple has many reasons to be proud of this company. I’m a customer for life because Apple is a company that believes in service above all else. Their service and concern for customer delight are head and shoulders above that of any other company. 

I hope Steve Jobs quickly and fully recovers from his recent health issues. In the meantime, he should rest assured that the company will be just fine, left in the capable hands of his team members who take such great care of customers.  
blogging, charity, customer service, environment, New York City, social media, social network

Make it easy for me to participate

Christa Avampato

See that blog post just below entitled, Root for Your City? I didn’t write it – not a single word of it. A handful of clicks and it was posted for me. American Express ran a program called “Root for Your City”. 8 cities across the country are competing for the largest share of 1 million tress to plant in their cities. By using my Amex cards (I am now up to three of them as of yesterday!) at participating stores and restaurants, I am contributing to the effort in my city.

I went to the site after receiving a customer email (1st click) and clicked on the button “RootforNYC.com” (2nd click). After arriving on the home page for the contest and learning a bit about it I clicked on the button “Spread the Word” (3rd click). There was a tab titled “Post to blog” (4th click). I checked the “Blogger” button (since my blog is hosted by Blogger), entered by username and password, clicked “sign-in”, and then click “post” (5th, 6th, and 7th clicks). That’s it. Done. Posted up to my blog with a link to the contest’s site and a pretty picture. A clean, easy to follow, aesthetically-pleasing process. (It was so easy that I felt like I was visiting a site designed by Apple!) Now that is service.

This tiny event was a big lesson for me. In this day and age of messaging and the need for mass participation, the organizers of events, efforts, and campaigns need to make participation easy. Companies need advocates now more than ever. Give a customer a good experience and they’re with you for life. This is the age of customer service, when finally customers are given their due as valuable, cherished members of a company. And the companies that will come out ahead when it is all said and done are those that not only call their customers kings and queens, but treat them like that as well.

customer service, internet, technology

Another reason to love Verizon

Christa Avampato

I don’t know too many people who say they love their cell phone company. When I moved into my apartment about a year ago, AT&T, my cell phone company for 9 years, didn’t work. No signal. The only service that did get a signal on my comfy couch was Verizon. I was weary of switching. I didn’t love AT&T. They’re expensive, the customer service is awful, and I felt no affinity for the brand. But I was a victim of that sad addage, “I’d rather make a deal with the devil I know…” Until I couldn’t make that deal anymore – I had to get Verizon. My friends who had the service, especially Dan, raved about how friendly and helpful they were. I was skeptical, but I signed up. Now, I’m wondering why I didn’t switch years ago!


I had another recent wireless issue. For the past year, I have been able to tap into my landlord’s wireless network because he never locks it up. Up until a month ago, it always worked just fine. Lately, it’s flaked out on me repeatedly. I dreaded getting in touch with internet providers, buying my own modem, waiting for the installation tech o show up, not to mention the expense. 

And then I saw a commercial for a Verizon device that lets you take the internet with you wherever you go. The UM175 USB Modem. It was love at first site. Now my internet works in my apartment all the time, and it works everywhere else I go with my laptop too. No more concern over whether a coffee shop or vacation spot has internet access. I have my own supply ready to go. And it matches by white Macbook – an accessorizing queen’s dream!

And the customer service was fantastic. I walked in to my neighborhood Verizon store, was helped by two friendly Verizon folks, got an instant rebate and discount on service because of my employer, and was out the door with my internet in hand in 5 minutes. Seriously. It took 5 minutes to install on my laptop. Seriously. And I’ve been happily clicking away on the internet ever since, everywhere I go, all for about $30 a month. Who says you can’t love your wireless company?!  
apple, business, corporation, customer service, Mac, technology

Now I really love those folks at Apple

Christa Avampato

I received a survey from Apple today about my experience at the Genius Bar. They wanted me to rate my experience and give them feedback. Perfect — I had called the store and tried to find an email address but to no avail. So I filled out the survey and one hour later, a Genius called me to follow-up, capture the info from my survey, and then is going to get the info to the stores so they can better service the next customer that comes along that has the same issue with iWeb that I had. How incredible is that?

It’s this kind of customer service that keeps people converting to Macs, iPhones, iPods. While a lot of companies are trying to copy the design and slick details of the devices themselves, what’s winning people over is the friendly, helpful service – a much more difficult business to copy. I like that I’m treated humanely with a sympathetic ear, that they go out of their way to help me, see if I’m satisfied once I’ve left the building, and if it turns out I’m in any way disappointed, they want to mend their ways.

Imagine if every business, big or small, regardless of industry, was striving to be the Apple among their competitors? Apple would be well within its right to set up a consulting arm to teach companies how to do business the Apple-way. And we’d all live in a better world thanks to their efforts.

apple, customer service, Mac, retail, social media, social network, technology

The Wisdom of Crowds on Apple Forums

Christa Avampato

At the outset, I would like to be honest that I love the Apple Store and the Geniuses that work there. Truly. I’d be interseted in marrying one. I get fantastic service every time I walk in the door, they’re kind, understanding, and go out of their way to be helpful. Plus, they have t-shirts with funny sayings on them.

I took my Macbook into the store on 5th Avenue on Sunday because I couldn’t get my iWeb-designed website to open on Internet Explorer. At the Genius Bar, I was told that’s just the way it goes – Internet Explorer can’t read iWeb properly; it’s iWeb illiterate. I walked away feeling very frustrated and upset by all of this – I bought my Macbook expressly for the purpose of easily creating a website in iWeb and uploading it to my own URL. Now, it appeared my efforts were for naught.

My friend, Ken, a fellow Mac lover, suggested I try the on-line forums. I was hesitant. I mean, who knows more than one of Apple’s Geniuses at one of their premiere stores? Well, it turns out that a lot of people are Geniuses in their own right, and they love posting advice and tips to those forums. One in particular had the exact same problem I was having and after much fiddling found an easy fix for it. My pictures had a reflection and shadow that I chose for stylistic purposes. Turns out that the code that creates those edits in iWeb makes Internet Explorer choke. I removed the reflection and shadow from each picture and now the pages load perfectly. My website was saved! All by the kindness of a stranger who posted to one of the forums.

Geniuses are everywhere…

customer service, food, technology

Pizza Pizza!!

Christa Avampato

How many times have you called up your pizza delivery guy and asked “how much longer will my order be?” Apparently, it happens a lot at Domino’s. Someone got sick of taking the calls and came up with a creative solution: an on-line pizza tracker. Domino’s claims it is accurate within 40 seconds! I’m tempted to order a pizza now just so I can use the tool. And I imagine it would be a blast for kids.

Now that’s what I call service. And right in time for the big game on Sunday.

Have a look at the article from Todya’s USA today: http://www.usatoday.com/money/industries/food/2008-01-29-pizza-tracker_N.htm