“Write what should not be forgotten…” ~ Isabel Allende
“Write what should not be forgotten…” ~ Isabel Allende
If ever you find yourself with writer’s block, Isabel Allende offers you the only remedy you need. We will all, eventually, pass on. Writers leave a legacy, a trail of breadcrumbs open to anyone and everyone who arrives on our path. Most of the people who read our work will never meet us, will never have the chance to sit down and ask, “So how did your life go this time around?” Your writing will be what stands the test of time. Write what you want people to remember—about you, your life, and the world around you.
Yesterday I watched a documentary about Saturday Night Live in the 1980s. The show struggled so much after its first five golden years. It lost a lot of its people, its mission, and its way. And it wasn’t a matter of finding it again. A very small group of people, some original and some new, scrapped the entire format and started over from scratch. Brave, and frightening. Just like life.
Many of the cast members—Billy Crystal, Kevin Nealon, Dana Carvey, Julia Louis-Dreyfus—talked about not unpacking their bags. They all had month-to-month leases and were never really sure if they’d made it. Even when things were going very well, they were always on edge. In so many of those old sketches and outtakes, I could see the nerves, spontaneity, and spark.
It got me thinking that as much as we are creatures of comfort, habit, and routine, maybe we do our best work when we don’t have any of those things. Maybe those nerves that keep us on our edge give us our edge. We shouldn’t be looking for comfort at all. What we need to do our best, most creative work is a manageable dose of anxiety and fear. Our magic is not is doing the work we know we can do, but in biting of more than we can chew, in taking on precisely the projects that are beyond our reach. We should go where we think we’ll fail. We rise when we have something to shoot for that seems impossible.
“To bring the end safely home is the goal of the creative mind.” ~Dr. E.O. Wilson
Creative work is messy. Stay focused on your creative project’s goal as you wade through the chaos of the creative process. Transform the chaos into energy, fuel. Let all the doubt, fear, and difficulty of getting what’s in your imagination out into the world, motivate you to work harder and reach further. Dare to go far beyond any limitations you think you have, and bring back what you find.
“Come quickly, I am drinking the stars.” ~ Dom Perignon right after he created Champaign. Quote from The Fault in Our Stars.
This quote explains exactly how we should feel whenever we create something whether we write, paint, tinker, or bake. We should be delighted by the process and the end product. Once our creations make us feel like we are drinking the stars, we know we’ve found everything we’ve been looking for—happiness, success, wonder. Creation isn’t a luxury; it’s a vital force of human existence. It’s the meaning of life and it gives life meaning. It protects us from oblivion. Have courage. Create.
I’m now on Flipboard as @christanyc and created 4 magazines to curate content in travel, product design, workspace design, and stress reduction. I hope you’ll stop by and check them out: Travel on Purpose – use your travels and vacations to build a better world
Have you ever thought of posting a project to Kickstarter? Inventor Ryan Grepper and his COOLEST Cooler have quite a few lessons for us about perseverance, timing, and content. Ryan’s first COOLEST campaign in December 2013 wasn’t successfully funded. His revamped campaign that launched this month was successful and funded at 13,676% of its goal! I studied Ryan’s two campaigns and this is what I learned that I will apply to my own Kickstarter projects. I hope these insights help you, too!
1.) Timing matters
Ryan’s first campaign for his cooler was timed to hit around Christmas time. Few people are thinking about coolers during the winter months. Timing his new campaign in July, prime time for summer products, worked much better. Also, holiday time is an expensive time of year for people with gift giving and this impacted his ability to raise the needed funds.
2.) Keep the total as low as possible
Ryan wanted to raise $125,000 the first time. His second campaign had a total of $50,000. Consider how much you really need to do a project, not how much you’d like to have.
3.) Get to the point
On Kickstarter, get to the “what” as soon as possible in the description. Explain the product clearly and succinctly with features prominently placed as soon as possible in the description. Put the detail further down in the write up.
4.) Have clear rewards
It’s common for Kickstater giving levels to have different rewards. Make sure those rewards are clear and listed early on in the general description.
5.) Have FAQs and answers
Think of likely FAQs that people may have about the campaign and answer them on your page.
6.) Be conscious of giving levels
Think carefully about the number of giving levels you have and the range of the options. Kickstarter’s community is filled with people who can give modest amounts of money so make sure to have plenty of opportunities for support at the low and mid-tier giving levels.
7.) Keep shipping simple
Many people, myself included, feel cheated when it comes to online shipping. The original COOLEST campaign had complicated language concerning international shipping. In the second campaign, that language is cleaned up and that seemed to have an impact on the number of international supporters.
8.) Don’t give up. Learn and revamp!
I love that Ryan didn’t give up on his idea nor on the Kickstarter campaign just because the first time wasn’t successful. He asked a lot of questions, reflected on his experience, learned, and tried again. After all, you can’t beat someone who doesn’t give up!
Congrats to Ryan and his COOLEST team! Have you run a successful Kickstarter? What advice do you have for readers?
Yesterday I watched the documentaryMuscle Shoals. It recounts the story of Rick Hall, founder of FAME Studios and legendary music producer. My brother in law’s mom, Trish, whose mother grew up with Rick, explained that he came from the lowest level of poverty this country knows in a small nondescript town deep in Alabama. From there, he grew, a little bitter and insanely determined. And he chose music because it saved him.
I’ll be thinking and writing a lot more about him in the days ahead. He may just be my new hero when it comes to living your dream out loud and never giving up on yourself and your talents even when it feels like the whole world has. Watch the documentary. If he can make a go of his improbable dream, we all can, too. He is someone who sings after storms.
The last few Saturdays I’ve tried to take it easy, let the day unfold, and enjoy the company of those I love and admire. It’s a wonderful thing to kick back. I don’t do it enough. The creative benefits are incredible. I feel more alive, inspired, and ready to pour my energy into creative projects once the week begins. Here’s to a ritual of relaxation. It does your creativity good. Pass it on.
Lately I’ve been a bit restless. I’m looking to break out of all my routines, to let go of anything and everything that makes me feel the slightest bit stuck. I’ve been here before and there’s only one way to fix it: let’s run amok.
“This above all: To thine own self be true.” ~ Shakespeare’s Hamlet
Maybe your creative projects have taken a backseat to other parts of your life. Maybe you aren’t making the progress you want to make in the time you’d like to make it. Don’t beat yourself. And please don’t give up. People whom you will never meet and never know could gain so much benefit from your creativity. If you love the work, then keep at it. Bit by glorious bit. Here’s why:
When I say Shakespeare, what do you say? Theater. Hamlet. Romeo and Juliet. Playwright. Old Globe. All of these are probable, wonderful answers. Shakespeare made a life in the theater and he made a living in real estate. He wrote plays because he loved to write them. I was shocked to recently learn this and I want to share it with you for a very specific reason: your career does not have to define your legacy. What you do to make money and pay the bills doesn’t need to consume you. You can choose, independent of your paycheck, how the world will remember you. Your title does not determine your passion, nor does it dictate where you place your heart, loyalty, and energy. Those are choices, and only you can make them.
Shakespeare could have easily thrown himself into his real estate work and abandoned his writing altogether. He could have relegated himself to be a laborer who didn’t have time for creative pursuits. And we would all be worse off for that choice. It took a long time for him to stabilize his finances so that he could spend the majority of his time writing in his later years. Creative pursuits are like that – we do as much as we can when we can out of our sheer desire to make something that matters. If that sounds like you, don’t despair. You’re in good company; the Bard felt your pain. He kept going. So should you.
Christa Avampato 