Category: business

business, Business Week, dreams, entrepreneurship, happiness, risk, sports

Ice climbing and starting a business

Christa Avampato

Bill Buxton wrote a great post this morning on Business Week’s Innovation blog, http://www.businessweek.com/innovate/. In a conversation with his friend, Roger Martin from the Rotman School, the two friends discussed the parallels between starting a business and ice climbing. They compared the characteristic of people drawn to these two activities, specifically their appetite for risk.

The parallel drew out some interesting comparisons such as training, having the necessary tools and trusting in the process. I would also add that there is risk in everything – even in not doing something. We often consider the risk of starting a business, going ice climbing, etc. though we rarely mention the flip-side: how will our happiness, sense of satisfaction and accomplishment be affected long-term by deciding not do something that interests us?

Will we get to a point in our lives when these opportunities are no longer possible because of other choices we made, and then look back with some kind of regret and sadness that we didn’t do something more bold that made us feel alive? While more difficult to conceptualize and put data behind, the point merits some consideration. In the long-run, I’ve found it’s the chances we take, combined with the ones we let pass by, that make up a life.

See Buxton’s full post at: http://www.businessweek.com/innovate/content/mar2008/id20080312_205292.htm?chan=innovation_innovation+%2B+design_top+stories

business, career, work

The Power of Story

Christa Avampato

While powerpoint may be one of the main tools of MBAs and business schools, I have maintained a distinct dislike of the program and how it’s ruined the natural human ability of story telling. Executives and consultants hide behind them. It’s not a well-designed program, lack any kind of intuitive functionality, and for the most part provides a canvas for a lot of data, though no information.

I recently read a Harvard Business Review article about storytelling. Bronwyn Fryer interviewed screenwriting coach Robert McKee. McKee’s students have written, directed, and produced legions of popular movies such as Forest Gump and Monty Python. He is the basis for the main character of the movie Adaptation.

The article written my Fryer is both moving and insightful. While many leaders in business are intelligent and dilligent, they often lack the emotion, empathy, and concern to truly connect to those who work in their organizations and their customers. This is a problem that business schools and corporations should see as a crisis. Numbers and information are clouding our ability to interpret what we see and create meaningful solutions to today’s business woes. Is it any wonder we are heading for recession.

Corporate employees and customers need to be inspired, and they need to feel cared for and appreciated. As business people, we need to “get” our customers. And this takes far more than data and gant charts. It takes an ability and desire to truly walk in someone else’s shoes and live their lives. It requires a strong curiosity, a willingness to not only hear but listen to the concerns of others, and most importantly a craving for connection and simplicity.

Powerpoint can’t get us there. Storytelling can.

The images above can be found at http://www1.istockphoto.com/file_thumbview_approve/2819067/2/istockphoto_2819067_reading_story_book.jpg

business, change, creativity, education, innovation, work

On innovation: flaws in the process

Christa Avampato

Bruce Nussbaum, who writes the design blog for Business Week, recently published a post on what he sees as the greatest innovation mistakes made by companies. He references a study that was done by three large consulting firms that uncovered how companies that are widely-considered as top innovators actually go about the innovation process. What they found is astounding: most innovation happens by accident and most of the people inside the company achieve innovations by being contrarians and working against the systems in place.

While all of the mistakes are critical to keep in mind when we are engaged in attempting to be innovative, the number one reason that Nussbaum points out is the most important when we are considering whether or not to join a company: CEO sloth. While people within a company that live at the bottom of the food chain can drive innovation up through the ranks, corporate gravity is against them. If a CEO is inherently an innovative person who values ideas and opinions from people on the fringes of the organization, then innovation and innovators have a greater shot at success. Corporate leaders must be committed to walking the innovation talk and opening their wallets in support of the process.

A lot of new graduates crave jobs in “strategy” and to be honest, the universities that educate them are not doing them justice in this department. Here’s what the universities aren’t telling them: Every job worth your time has a strategy and everyone at an organization must consider themselves to be creatives, to be innovators. No organization is going to welcome in a new graduate and think that their ideas are the most brilliant ones ever spouted, even if they are. New ideas are absorbed in bits and pieces and it takes patience, time, and commitment to have them heard by the highest levels of a company. A word to the wise: spend your job search time finding a boss who supports your efforts of creativity, and make sure that person has the ears of the people who control the purse strings. And understand that innovation is a long and winding road.

To read Bruce Nussbaum’s full article, visit http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2007/12/top_ten_innovat.html.

business, career, dreams, happiness, work

Getting real to get "unstuck"

Christa Avampato

“With lies you may get ahead in the world — but you can never go back.” ~Russian proverb

It’s likely that the Russian who coined the phrase above was thinking about lies people tell one another to get ahead – in business, in relationships, in life in general. When I read it, I considered the lies we tell ourselves and how they distort our perception because if we lie long enough, we actually begin to believe the lies are true. And not only can you never go back; you also may have a very difficult time moving forward. Through lies, we get stuck.

Jim Collins has said that if we want to get great, first we have to get real. So how do we start on this path to real that will lead us to great? I try to start with a vision of where I want to be, regardless of where I am right now. And little by little I work my way back from the vision to my current situation, one very small step at a time. If I want to own my own business, I have to consider the actual tasks I’d be doing when owning the business, and then I’d have to envision what kind of people I want to work with, and then I’d have to think about what kind of service or product I’m supplying and how it’s being supplied, and on and on, until I get to my current work situation.

Getting real is much easier to handle when we break down reality into bite-sized pieces. And when we aggregate all of those small pieces together, we’re able to build a road that leads us exactly to where we want to be.

business, career, change, creativity, dreams, happiness, work

The Natural Order

Christa Avampato

“First say to yourself what you would be; and then do what you have to do.” ~ Epictetus,Greek philosopher

It’s easier to formulate actions than it is to really get at the core of the motivation and then develop actions that support that core. I’m not sure why. Maybe it can be likened to eating a hot bowl of pasta – easier to twirl around the edges and work in than to plunge right into the steamy center. And yet, the few times when I start out on the fringes and work my way in, I end up realizing that I spent too much energy on the edges when I should have dove right in. And when I have jumped in with both feet, even if I got burned, I learned a tremendous amount and had no regrets.

I considered this as I read about Paul Potts, a British cell phone salesman who at his heart was an opera singer. He finally got his chance to do what we loved on an episode of “Britain’s Got Talent.” Though, imagine what would have happened if not for reality TV. How many other Paul Pottses are out there who “die with the music still in them” as John Lennon would say. Was it that they didn’t know their core and spent their lives on the fringes of their potential or was it that they were actually afraid of their callings and spent their lives running from destiny?

This is good food for thought as I consider the hours of my day when I’m happiest and what I have to do to make those activities the predominant way I spend my time. I have also found that in crafting a business case for my own company, I also must start at the core. Yes, I will make mistakes and I will get a burn or two or ten. It’s worth the risk – I’d rather end up bumped and bruised than wishing I had sung the song I was meant to sing.

business, career, creativity, entertainment, happiness, innovation, money, New York, society, technology, trend, writing

No one needs to pay you

Christa Avampato

From my earliest memories about what profession I’d like to have, I wanted to write. And the troublesome thing to me was always that I may never get anyone to pay me for doing what I love. I’m 31 so when I was growing up, blogs and the like didn’t exist. We were still living in the days of big blue chip companies dominating the globe. “New media” as it’s known today was just a dream inside the imaginations of a handful of people.

Today, I can confidently say that I am a writer. I don’t have a magazine gig. I don’t write for television of film. You can’t see my work in a theatre. I never signed a contract and I don’t have an agent. No one gives me assignments. And it’s no longer just tucked away in some old journal that even I’ll never go back and review, much less have anyone else read. It’s out in the world, in this wonderful thing called the blogosphere and I write whatever I’d like to write about. I do what I want, when I want, which is really the only way I am capable of living my life. I have a disdain for authority or anything that hampers personal freedom and creativity and I am largely a contrarian at the mere mention of phrases like “well, you HAVE to do it this way.” I actually don’t HAVE to do anything, and I won’t.

I used to be weird for feeling this way. Now, it’s become the way of the world. With user-generated content growing by leaps and bounds by the minute, the limits that have been placed on our lives are being ripped down in the blink of an eye. Agents, creative unions, casting directors, TV networks, producers, and film studios used to rule the roost. And while they still wield some power, it is largely dwindling to a modicum of what it used to be. We are very quickly becoming the “take charge of our lives” generation. Contrarians rejoice, we have worked our own way out of the job of being contrarians. (And not a moment too soon. Being a contrarian is exhausting work and I have other things I’d like to be doing!)

Last night I attended the Mustaches for Kids event at the Montauck Club in Park Slope. A hilarious and worthwhile event. The only nosh available was pickles by Bob from McClure’s pickles. (http://www.mcclurespickles.com/) When not in the kitchen whipping up his grandmother’s recipes, he’s acting and writing. He was telling my friend, Monika, and I about a new webtv show he’s on – http://www.theburg.tv/. It’s entirely created by his friends from college who live in Williamsburg. They didn’t create it to make money, they did it for the love of creating. And here’s the good news: they have 4 million people who have watched the show on-line, the audience is global, SAG is contacting, and Michael Eisner’s company is interested in investing in the project. The paradigm of entertainment is being torn down and built up by the talent rather than being dictated to them.

These kinds of success stories by the underdog brighten my day. It is indeed a brand new world. Focus on being great and creating your life, and the money will follow.

business, career, change, creativity, discovery, dreams, experience, Google, innovation, society, technology

Get your head in the clouds

Christa Avampato

I spend about 8 hours on my computer, and roughly 10% of that time belongs to some Google application. I stand in awe of a system that can pull up exactly what I’m looking for, regardless of how obscure the subject, in a fraction of a second. Until today, I had resigned myself to the fact that there was some magic Google elf pulling the info for me. I have confirmed that not only is there an elf, there could actually be a million of them out there in the Googlesphere, known increasingly as a “cloud”.

While it focuses on Google and one engineer’s story, Business Week’s cover story this week talks broadly about how our information world is increasingly being built upon this idea of clouds, a group of hundreds of thousands of computers that are all bolted together to store massive quantities of data. While many companies are struggling this holiday season to stay afloat, Google is contemplating world domination of information. Their mantra can be described as “Whatever you can dream, dream it bigger.” Imagine being at a company that tells you you’re wildest dreams are too small, and that you need to formulate projects that are far more outlandish than even your wildest expectations.

There is a lesson in this wild dream making: every dream can be broken down into very small pieces that can be handled by individual “cloud elves” and then aggregated to get you exactly to where you need to be, all in about half a second. And there is no finite number of tasks. The possibilities are truly endless.

While many companies are in the mode of tempering expectations, pulling in spending, and plummeting morale this holiday season, Google is doing the exact opposite. They are determined to fly high and make sense of the massive amount of knowledge out there. They are so optimistic about what they are capable of accomplishing that they feel these clouds may ultimately push the limits of human imagination. Talk about a tipping point! We have been told for centuries that the human imagination is the most powerful tool on Earth – is it possible that when we pool our imaginations together, we can build something larger than our own sense of creativity?

One last astonishing thing about Google. In all of its success and dreaming, they maintain a public humility that is staggering. They are absolutely fearless when it comes to failure so long as there is learning involved. Their CEO, arguably one of the most powerful and wealthiest men on the planet, sits in a cubicle and moves around from building to building so as to interact with different people at all levels of the organization. And he responds to emails from people at all levels at a unbelievable rate. He is respectful of people’s time, both on and off the job. With someone like this at the helm, it’s no wonder that Google believes in defying limits.

The Business Week article can be found at http://www.businessweek.com/magazine/content/07_52/b4064048925836.htm?chan=magazine+channel_top+stories

The picture above can be found at http://www.businessweek.com/magazine/toc/07_52/B4064magazine.htm

business, career, creativity, education, experience, innovation, school

Something is blooming in the state of Denmark

Christa Avampato

I work for a toy company and we are always watching what’s happening in Denmark, mostly because there is such a rich history of play there, spurred on by a little company called Lego. Toys aren’t the only innovations they’re making. There’s something so wonderful happening in the world of business education in Denmark that it almost makes me want to go start my own b-school based on this model.

On one of the Business Week blogs, I learned about Anne Kirah and the 180°academy, a business school that seeks to mesh creative thinking, design, and business in one curriculum. Kirah is convinced that this approach will help keep the Danish economy in tip top competitive shape. And Kirah is very convincing.

The 180°academy’s goal is simple: innovation. She argues that doing what we know best won’t help us be better tomorrow. The whole idea is to break people of their comfort zones so that they can be comfortable anywhere in any situation. Kirah herself is an anthropologist by training, and as such is incredibly focused on human behavior patterns and cultural shifts. Best of all, she is able to apply what she’s observing in order to monetize it to a business’s advantage.

The school has corporate buy-in at the very highest levels. They believe in value of foreign immersion throughout the education process. For about half the cost of an American education and asks the each student commit to conducting an innovation project at their employer using all of the tools taught to them in the program. Kirah is concerned with having a complete mash-up for a student body and a faculty. She believes in bringing together as diverse a population as possible in order to have them draw on one another’s talents.

Very simply, Kirah is changing the paradigm of business school education. She is innovating to the extreme. She thinks different and as a result, may help all of us in business think different.

Take a look at the full article: http://www.businessweek.com/innovate/content/dec2007/id2007125_072960.htm?chan=innovation_innovation+%2B+design_innovation+strategy

business, career, files, Gmail, Google, technology, work

Can a mega-company like Google rewire our brains?

Christa Avampato

A few years ago I switched over to Gmail from AOL and have never looked back. I love the friendly interface, the nearly-infinite storage, the ever-expanding address book, and on and on it goes. It took some getting used to after I had been with AOL for so long. In particular I had to adjust to the lack of buckets and folders in which I was used to grouping my emails.

I am a file fanatic. I like being able to pull a folder on a topic and seeing everything I have on the subject. Doesn’t happen with Google. Instead, it has a robust search function that will pull up every email I have that contains a keyword I type in. It’s forced me to be very deliberate in how I select email titles so that I can easily recall them later on. The trouble with this is I have had to become a synonym expert. For example, if I want to pull up all of my emails relating to “being green”, I may need to search “sustainability”, “eco-friendly”, “environment”, etc. If I had a folder entitled “green”, I could drop them all in there and pull them in one swoop!
Gmail’s search function has forced into a few work-arounds. I am considering starting a business, so I’ve created a new Gmail account of emails that just relate to the business idea. I’ve also become more addicted to blog posting so I’ve started emailing to a new account about everything I need to post on my blog. For the truly important topics like these, I’m still finding that my buckets are necessary.
While I love the idea of a way to simplify and reduce the amount of filing, bookmarking, and flagging I need to do, a certain amount of it may be so deeply entrenched in my behavior patterns that it will be tough to shake! More food for thought for the talented folks at Google to consider in their quest for continuous improvement.
business, Marcus Buckingham, strengths, talents, work

Building the Mississippi

Christa Avampato

I’m a big fan of management books and I consider it a personal mission to help people I know do what they’re good at. I also would not deny that I generally advocate for ignoring rules, other than ones that would land you in jail or are necessary to protect people’s happiness and freedom. Wrap all these up and your have two books by Marcus Buckingham, First, Break all the Rules and Now Discover Your Strengths, both of which I love, admire, and hold up as examples of how to conduct my career and my life.


The most powerful statement I’ve heard him make in various speeches is simple, concise, and such good advice that I wish there was a way to telecast it to anyone in the working world. “Find a small stream in which your strengths can flow and then see if you can carve it into the Mississippi.” Incredible. This statement and adherence to it turns the whole notion of job performance, corporate culture, and career planning on its head. It puts the job seeker in total charge and in one short sentence gives you a complete action plan:


1.) Find what you’re good at
2.) Find a company that has a niche, however small, that can be filled well by your strengths
3.) Work like hell to blow out that niche that makes you a rock star


I’ve been continually thinking about Barry Schwartz and The Paradox of Choice almost to a point of obsession in my efforts to simplify anywhere and everywhere I can in my life. The three steps above eliminate all of the guess work and maneuvering that goes on when people try to climb the corporate ladder. Just know what you do well, find a place that wants you to do what you’re good at, and make it your duty to use those strengths to create value. Think of the richness, gratification, and satisfaction we can find at work with this mindset. It’s how people at Google must feel everyday…and entirely accessible to each of us.