From my earliest memories about what profession I’d like to have, I wanted to write. And the troublesome thing to me was always that I may never get anyone to pay me for doing what I love. I’m 31 so when I was growing up, blogs and the like didn’t exist. We were still living in the days of big blue chip companies dominating the globe. “New media” as it’s known today was just a dream inside the imaginations of a handful of people.
Today, I can confidently say that I am a writer. I don’t have a magazine gig. I don’t write for television of film. You can’t see my work in a theatre. I never signed a contract and I don’t have an agent. No one gives me assignments. And it’s no longer just tucked away in some old journal that even I’ll never go back and review, much less have anyone else read. It’s out in the world, in this wonderful thing called the blogosphere and I write whatever I’d like to write about. I do what I want, when I want, which is really the only way I am capable of living my life. I have a disdain for authority or anything that hampers personal freedom and creativity and I am largely a contrarian at the mere mention of phrases like “well, you HAVE to do it this way.” I actually don’t HAVE to do anything, and I won’t.
I used to be weird for feeling this way. Now, it’s become the way of the world. With user-generated content growing by leaps and bounds by the minute, the limits that have been placed on our lives are being ripped down in the blink of an eye. Agents, creative unions, casting directors, TV networks, producers, and film studios used to rule the roost. And while they still wield some power, it is largely dwindling to a modicum of what it used to be. We are very quickly becoming the “take charge of our lives” generation. Contrarians rejoice, we have worked our own way out of the job of being contrarians. (And not a moment too soon. Being a contrarian is exhausting work and I have other things I’d like to be doing!)
Last night I attended the Mustaches for Kids event at the Montauck Club in Park Slope. A hilarious and worthwhile event. The only nosh available was pickles by Bob from McClure’s pickles. (http://www.mcclurespickles.com/) When not in the kitchen whipping up his grandmother’s recipes, he’s acting and writing. He was telling my friend, Monika, and I about a new webtv show he’s on – http://www.theburg.tv/. It’s entirely created by his friends from college who live in Williamsburg. They didn’t create it to make money, they did it for the love of creating. And here’s the good news: they have 4 million people who have watched the show on-line, the audience is global, SAG is contacting, and Michael Eisner’s company is interested in investing in the project. The paradigm of entertainment is being torn down and built up by the talent rather than being dictated to them.
These kinds of success stories by the underdog brighten my day. It is indeed a brand new world. Focus on being great and creating your life, and the money will follow.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
From my earliest memories about what profession I’d like to have, I wanted to write. And the troublesome thing to me was always that I may never get anyone to pay me for doing what I love. I’m 31 so when I was growing up, blogs and the like didn’t exist. We were still living in the days of big blue chip companies dominating the globe. “New media” as it’s known today was just a dream inside the imaginations of a handful of people.
