This is my first spring in my new neighborhood in Brooklyn and it’s loaded with flowering trees! I went out for a long walks over the last few days, taking in the warmth and light, the scent of flowers, and the explosion of colors. My dog, Phinny, would have loved these days. I loved them for both of us.
Cherry blossoms in historic Green-wood Cemetery, Brooklyn. Photo by Christa Avampato.
It’s hard to believe Phin passed away two months ago. I’ve been looking for a locket for a few months to carry him with me everywhere I go. On Monday, the day of the eclipse!, this one arrived. It has a blue forget-me-not flower pressed into the front. It now holds a lock of Phinny’s fur. All he ever wanted in life was to always be with me. I took him with me whenever I could (and then some!) Spiritually, he’s forever with me. Now, he’s physically with me always, too, and we’re traveling together. Our love story continues.
Me in Prospect Park, Brooklyn, wearing the locket honoring my dog, Phineas.
Today is also the anniversary of the founding of the ASPCA in New York City in 1866. Phinny prompted me to become a monthly donor almost 9 years ago for his birthday. I’m so grateful for their work and honored to support their lifesaving mission for all these years.
My soul dog, Phineas, on a healthy and happy day in Central Park, Manhattan. Photo by Christa Avampato.
It’s also national hug your dog day. I wish I could hug Phineas today, so please hug your dogs for me. They are never with us long enough no matter how long their lives are. Love every day you get with yours. Here are some blooms to brighten your Wednesday.
Cherry blossoms in Brooklyn. Photo by Christa Avampato.
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
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