Buzzing with excitement! The watermarked galley (proof copy) of my novel, Emerson Page and Where the Light Leads, is finalized! The press release and sell sheet are in progress. The manuscript along with the press release, sell sheet, and cover letter comprise the media packet. These will start to go out to media reviewers next week, as well as feature editors, book sellers, podcast hosts, book award competitions, and potential partners.
My website and socials will be updated, as well as my newsletter, in the new year. The next season of my podcast, JoyProject, will focus on the book, writing, and publishing. I want this book to be a bright spot, not a blind spot. I want Emerson’s story to be a respite so everyone who slips into her world for a short time can gather the strength and inspiration they need to keep going. A trip through a magical version of New York City and Ireland can do wonders for the imagination!
Publishing a book is akin to starting a business, marketing and promoting a book is a joint responsibility between the publisher and the author. My experience in business (specifically as an entrepreneur and product developer) is enormously helpful in my work as an author. Because I’m often pitched to as a journalist, I work hard to craft my pitches so they’re personal, relevant, and as interesting as possible. I need to make it easy to want to read and share my book, and I’m grateful to anyone and everyone who takes the time to even consider my pitch. I know how precious time is.
To that end, if you or someone you know would be interested in reviewing or selling the book in any medium or channel, please let me know at christa.avampato@gmail.com. A million thank yous!
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 