Too often our society is quick to label people, to put us in a box as creative or not creative, and that term is not always used as a compliment. Regardless of our profession or where we work, we are all creatives. Our imagination is the most powerful tool we have to build a brighter future.
UN Global Pulse, The United Nations Secretary-General’s Innovation Lab, just published “The Most Creative Look to the Future” that offers learnings and recommendations about how creative practices can help the UN embrace uncertainty and complexity through peace, unity, and collaboration. The creation of the UN itself was a bold creative act borne out of darkness and difficulty, and continues to be a work in progress in a complex and complicated world. This publication is valuable for organizations of any size and type. My favorite take-aways from it:
– Our imaginations give us a way to connect with one another, even those of us who have been previously disconnected.
– Creativity helps us to give voice to emotions and values, and offers us a new way to see others and to be seen by others.
– Storytelling is one of the oldest forms of technology, allowing us to describe and grapple with complex systems to model change and play out a wide variety of scenarios.
– A more peaceful, sustainable, healthier, and happier future begins in the imagination, and we can imagine ourselves and our world into a better state.
– Imagination is a team sport, and becomes richer and more meaningful when we collectively pool our creativity.
The publication concludes with further resources and frameworks that organizations can start using today to embed creative practices into their work and teams. In the new year, I’m excited to share these with my teams as we begin to shape our future work together.
You can download a free PDF of The Most Creative Look to the Future here: https://christaavampato.com/wp-content/uploads/2023/12/the-most-creative-look-to-the-future.pdf
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 