In my Masters in Sustainability Leadership program at University of Cambridge / Cambridge Institute for Sustainability Leadership (CISL), Dr. Louise Drake and Dr. Tanja Collavo wrote a beautiful module on leadership. They feature Elspeth Donovan who encourages us to develop a leadership practice framework that helps us understand how and why we respond, make decisions, and act.
For weeks I’ve thought about what my framework might be. Finally, I’ve found a perfect fit: the layers of a forest — soil, understory, vinelayer, midstory, understory, and atmosphere. As a biomimicry scientist and storyteller, this model fits my passions for building my life inspired by nature’s wisdom and the power of story to shift hearts, minds, and actions. It’s fitting that the word “story” is present in the layers of this incredible ecosystem that fosters life.
Soil — home of the earthly nutrients that give rise to the forest
This is what I read, see, hear, feel, and experience that feeds into my imagination and creativity. This houses my personal history, my core memories from the time I was a child to the present day. In that way the soil and what feeds me is always changing and evolving.
Understory — seedlings and saplings that will be the forest’s future
This is where I constantly cultivate new ideas, interests, and connections. Not all of them will mature but they all teach me something. I’m always learning, growing, evolving, and living my life spherically, in many different directions. Here my imagination and creativity have no limits.
Vinelayer — connects the forest from soil to canopy
These are the throughlines of my life and work: nature, stories, and business. These are my vines that run through my work and feed my creativity, and the use of resources that make my creative work possible to share with the world.
Midstory — made up of diverse shrubs and young trees
This is yesterday’s understory, the ideas and relationships that began there that have emerged as those that I’ll cultivate and nurture to their fullest potential.
Overstory — the top layer of mature tree crowns that connect to form the canopy
This is where the ideas I’ve nurtured have come to fruition and reached their full potential. The books I write. The products I create. The relationships that are core to my community. This is also where I fully connect to the wider world, and where the exchange of ideas and perspectives happens.
Atmosphere — with the nutrients from the soil, the atmosphere’s sunlight, air, and rain allow a forest to be sustainable and create an ecosystem where other beings can also thrive
For me, this is the love, care, concern, and support I receive from my community and the wider world. Just as the sunlight, air, and rain pour down through the forest and back into the soil to create a full loop, love nurtures my spirit, refills my cup, and allows me to continue my work. Just like a forest, my work also involves nurturing the lives and work of others.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
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