I ran the few blocks to Prospect Park for my morning run. On the way, I passed one of my neighbors who was sitting in a chair in her front yard. She had her eyes closed, face up to the sun, with her bare feet sinking into the ground.
“Morning, Marta,” I said.
“Hi dear,” she replied. “Just feeling my roots.”
As I ran through the park taking in all the reds, golds, and oranges of the leaves, I thought about Marta’s comment. We all have roots — where we live, where we work, in the communities and with the people whom we spend time with. It made me think about the value of connections, and how those connections form a kind of life journey and path as we carve our way in the world. It reminded me how strong roots take time to cultivate, how that work is mostly hidden from sight, and may appear like we aren’t making any progress.
But the progress of building our roots may be the most important progress we make because everything else we are and do comes from them. It’s our roots that sustain us, as people and professionals. They are what remains when everything else falls away. They help us grow, transform, and heal. They help us weather the tough times and flourish when the light returns. And it does always return, eventually.
The world is a difficult place right now in so many ways. Perhaps as difficult a place as we’ve ever seen. I’m finding hope in fostering my roots, in deepening my relationships, and rededicating myself to my community, in my city, in my work, and in all the places where I find points of connection. I hope that you are able to find this, too.
Photos of Prospect Park, Brooklyn. Taken by Christa Avampato on October 25, 2023.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 