My eyes started to fill up watching the footage from Maui, Hawaii. I’ve struggled to put my emotions into words as I poured over the coverage. Nearly 14 years to the day, I lost almost everything, including my life, to an apartment building fire on the Upper West Side of New York City. I know the fear of running for my life, away from flames and into the emptiness of the aftermath. The smell of that noxious smoke is still in my nose and memory. I think it always will be.
I wish I could be in Maui to help. Whether using my logistics and operations experience to get survivors supplies and basic needs, or just being there to comfort people knowing exactly how they feel to have lost everything, I can’t help but think that my life and career could be of use in the midst of this horrible tragedy.
Already Maui’s fires are prompting conversations in the sustainability community. When we talk about sustainability solutions, we look at mitigation (halting and reversing climate change and its impacts) and adaptation (preparing ourselves for the impacts of a warming world on our lives). Now in my second year at University of Cambridge studying sustainability, I’m beginning to formulate my career plans for what comes next. I’m using this mitigation and adaptation split as a frame for my future work:
- What can I do to preserve the natural world we have now and rewild, restore, renew, and regenerate what’s been lost?
- What can I do to prevent the devastation that will continue, and worsen, because of climate change so we protect lives and natural areas?
- Can I do both, or do I have to choose where I think I can be the most value?
My Cambridge dissertation involves securing funding from the wealthiest people in the world to fill the climate finance gap. One thing I’ll test is which of these strategic objectives, mitigation or adaptation, resonates most with these funders. Maybe they’ll also see the value in both. I suspect this research will help me figure out where I fit into the puzzle, and how my skills can best be utilized as we begin the fight for and battle of our lives. I’m ready to take the journey, wherever it leads.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 