“I’m not an outliner or someone who free writes. I’m more of a gardener. I plant seeds and I see what grows. I plant pumpkins and I expect a pumpkin. But if I get a tomato, I’ll figure out what to do with that. That’s how I write. I love that magic moment when something happens on the page we’re writing that we didn’t know was going to happen. I get to be the first reader of my work, and it’s very exciting. And quite frankly that magic doesn’t happen often enough. A lot of writing is just laying brick.” ~Neil Gaiman, International Literary Festival in Dublin, May 2018
By an amazing stroke of luck, Neil Gaiman was speaking as the headliner at the International Literary Festival in Dublin while I was there doing research for my next novel this week. He’s one of my favorite writers, an inspiration for my own work, and to see him in person was thrilling.
Of all the beautiful advice he offered (and you can see my tweets from his talk here: https://twitter.com/i/moments/1002678622765887488), this quote above is the one that affected me the most because it made me change the way I think about my own writing.
I’m a planner. If I were to self-analyze, I would say I like plans because I grew up with a lot of instability. I like order and organization of my tasks because I like to know what I’m doing and where I’m going, and I absolutely hate wasting time because I know what a precious and finite a resource time is. I can’t imagine a world in which I completely let that go. However, Neil Gaiman made me realize that maybe, perhaps, I can loosen the reins a bit. I certainly allow for new information and imagination in my writing. I’ve absolutely had moments where new characters and circumstances and obstacles show up that I never saw coming. That’s the fun, the magic, of writing.
But maybe I don’t need the next bit figured out before I sit down to write every single time. It’s at least worth trying, and giving something a try is where everything begins.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
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