“If I gave in to silly then, I’d be giving into silly forever.” ~Norman Lear on an early stand he took with the network to defend the language in All in the Family on its very first episode
You’ve got to pick your battles, and they aren’t always the big ones. You’ve got to pick the battles that matter in meaning. Meaning correlates with significance. Every time I face a battle I have to step back and look at how it plays in the larger landscape.
I ask a lot of questions to determine significance. If I do or don’t fight, am I setting a precedent? What is actually at stake, even if it’s not immediately apparent on the surface? Who am I fighting, and why? If I do or don’t fight, will I have to compromise my personal principles and ethics? Will the outcome have a longterm impact, and if so, what is that impact? Do I care enough to fight? Am I protecting someone else who needs my protection? And let’s be honest – we can only fight so many battles with the limited amount of time we have. So for every battle I do fight, it means I have to give up fighting for something else.
This is not an easy negotiation to make. The decisions are sometimes painful and I often have to be prepared for a variety of outcomes. As I get older, the process goes faster and my choices are always better informed by the choices that have come before. No matter what the outcome of my choices, I do take time to reflect on how they went and I get down the learning from each of them. Experience is always the reward. We are our choices.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 