“I know you’re tired but come, this is the way.” ~Rumi
“I know you’re tired but come, this is the way.” ~Rumi
Invention, reinvention, and creation is a difficult, messy process. Change is tiring. Transformation wears us down. I’ve remade my life so many times, in so many places, through so many career paths, that I’ve almost lost count. I create a life, and then either it’s ripped away from me or I toss it away when I realize there’s no way to make it work going forward. And yes, it is tiring. Yes, sometimes I want to give up. Yes, it’s always hard to try again.
Luckily, I just can’t help myself. I like hard work and I have a real aversion to remaining stuck. I don’t wear hopeless or helpless well. I roll up my sleeves and get down in the weeds and make, again and again and again. That tenacity, that ambition, has been my savior all my life. It’s made my life, literally and figuratively. I want what I want, and honestly, nothing else is good enough unless of course, I stumble upon something that was better than what I imagined. And that happens a lot.
Rumi puts it perfectly. Yes, we do get tired but we can’t give in or give up. We have to keep going. Our way is right in front of us, and we are the only ones who can take it. When we feel depleted, we can find strength in others. We can ask for help. We can remind ourselves that on the other side of tired, there is a whole world waiting for us, and it’s exactly what’s meant for us.
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 