I’ve been thinking a lot about purpose lately. Not only of finding it, but living it. Of the hard choices and sacrifices made to pursuit it. All of the bright shiny objects that try to distract us from it. And the meaning of it when we consider all of the other priorities in our lives that may have to be reshuffled to make our purpose possible.
Realizing the full power of our purpose requires taking many small steps in a big direction. I think it might be the only way to find and pursue our purpose: one deliberate action at a time. Sometimes a decision opportunity occurs at a crossroads. Sometimes we have to make the choice to keep going through a dark time because we believe so strongly in the light ahead. We might feel like giving up, and for a time we may actually just put our purpose on hold.
The big leaps toward our goals are one in a million. They’re fun to take. Everyone loves a good sprint toward something we really want. Purpose rarely works that way. The road is often slow and steep. We have to learn a lot along the way. We get lost and turned around and confused. We fail and we try again. Those are the times we take a seat, close our eyes, and regroup. Why did you start? What did you hope to find? What have you learned? And why does it matter?
Maybe you’re in the midst of these questions. I am, too. It’s not an easy place to be. What I’m doing now is living the questions, one at a time. I’m remembering what mattered to me most when I first started my career, ironically in Washington, D.C. I’m remembering what I hoped to find all those years ago and everything I’ve learned along the way. I’ve always known why it mattered; I just needed to remind myself.
Taking this journey is like taking a trip back in time, a journey home. I feel like my life is coming full circle in a place that’s I’ve been meant to be all along. And that feels damn good. In those dark moments when I’m questioning everything (usually at 3am when I can’t sleep), that’s the idea I hold onto. I’m right where I need to be right now, and someday soon it’s all going to make perfect sense.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
I’ve been thinking a lot about purpose lately. Not only of finding it, but living it. Of the hard choices and sacrifices made to pursuit it. All of the bright shiny objects that try to distract us from it. And the meaning of it when we consider all of the other priorities in our lives that may have to be reshuffled to make our purpose possible.
Christa Avampato 
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