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books, creativity, writing

Inspired: Build your book into a brand – a lesson from Emerson Page

Build a brand from your book

Build a brand from your book

When you write a book, you have to create a whole world that is rich with future opportunity. My hope is not only that my first novel, Where the Light Enters, gets published, but that I can also make it into a brand in its own right. Such is the way of today’s publishing landscape, and that’s not a bad thing! I’m planning on a game of some sort based on the story that highlights the value of compassion, empathy, and imagination. There are also many other books within the book that I could write that tap into different facets of the story. Among them:

– There’s plenty of room for a sequel to this book and an associated travel guide of Emerson’s quest
– The book that is the crux of the whole story—a guide to having endless and unlimited creativity
– Sketchbook of fantastical inventions (based on Truman’s character)
– Children’s book entitled The Star Lighter (written by Emerson’s mother, Nora)
– Folklore medicine and healing recipe book (based on Irene’s character)
– History of the 9 muses, and a book that tells the story of each one
– Inspirational essay collection from people all over the world who have been helped by the shoots of The Crooked Willow (based on Samuel’s character and the cafe that is one of the main settings in the book)

And the list goes on…With a lot of hard work and a bit of luck, Emerson Page could be a part of my life for a very long time.

About Christa Avampato

I make a living in business and I make a life as a writer, artist, and yogi. I use my business and storytelling skills to build a better world. My first novel, Emerson Page and Where the Light Enters, will be published in the Fall of 2017 by Thumbkin Prints, a children's and YA imprint of Possibilities Publishing Co. My creative career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, and financial services. In every experience, I have used my sense of and respect for elegant design to develop meaningful products, services, program, and events to help people live happier, healthier lives. A recovering multi-tasker, I am a proud alum of UPenn (BA) and the Darden School at UVA (MBA). When not in front of my Mac, I’m on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I am proud to New York City my home, and I've been called the happiest New Yorker by friends and strangers alike. They're right. Follow my adventures on Twitter at and Instagram at


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