What we do with our days is of course what we do with our lives. I used to think that crossroads were a few times in a lifetime experience. Now I see that my whole life is a daily series of a crossroads, especially as an entrepreneur and a writer.Some crossroads are larger than others. Certain times of year, like the end-of-year holidays, magnify them.
At the moment, I’m at a pretty significant crossroads in every area of my life. Moving to a new city, and subsequently setting up a new life, brings everything into question because life literally becomes a blank slate. All my old habits and patterns are gone. I could start something completely brand new, re-jigger what I’ve already got, or continue along the same path in a new way.
I don’t have any definitive answers yet, but I do have three key questions that I’m spending a lot of time with now. If you’re in this same place, I hope the following questions help you, too:
1.) Internal question: Look in. Take money out of the equation; we’ll put it back in later. What would make you excited to hop out of bed in the morning and get going?
2.) External question: Look out. What’s happening in your city that sounds like something you’d like to be a part of? Whether it’s a community of hobbyists of some kind, a certain activity, or a place where people come together, what’s already there that you could build onto rather than starting alone completely from scratch? If there’s already a conversation happening, or a group of people have assembled around a particular interest, then there’s some indication that there’s already some level o forward momentum that you can leverage.
3.) Blended question: Move the two answers above toward one another. Where’s the overlap? Where’s the disconnect? The answer I’m looking for lies not in the internal, nor the external, but where the two come together.
Like the start of a new relationship, the start of a life in a new city (or even in your same city) is filled with a jumble of feelings: trepidation, confusion, excitement, joy, and uncertainty. Let the wild ideas flow. Building is messy, but it’s also fun. Enjoy the ride.
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
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