What we do with our days is of course what we do with our lives. I used to think that crossroads were a few times in a lifetime experience. Now I see that my whole life is a daily series of a crossroads, especially as an entrepreneur and a writer.Some crossroads are larger than others. Certain times of year, like the end-of-year holidays, magnify them.
At the moment, I’m at a pretty significant crossroads in every area of my life. Moving to a new city, and subsequently setting up a new life, brings everything into question because life literally becomes a blank slate. All my old habits and patterns are gone. I could start something completely brand new, re-jigger what I’ve already got, or continue along the same path in a new way.
I don’t have any definitive answers yet, but I do have three key questions that I’m spending a lot of time with now. If you’re in this same place, I hope the following questions help you, too:
1.) Internal question: Look in. Take money out of the equation; we’ll put it back in later. What would make you excited to hop out of bed in the morning and get going?
2.) External question: Look out. What’s happening in your city that sounds like something you’d like to be a part of? Whether it’s a community of hobbyists of some kind, a certain activity, or a place where people come together, what’s already there that you could build onto rather than starting alone completely from scratch? If there’s already a conversation happening, or a group of people have assembled around a particular interest, then there’s some indication that there’s already some level o forward momentum that you can leverage.
3.) Blended question: Move the two answers above toward one another. Where’s the overlap? Where’s the disconnect? The answer I’m looking for lies not in the internal, nor the external, but where the two come together.
Like the start of a new relationship, the start of a life in a new city (or even in your same city) is filled with a jumble of feelings: trepidation, confusion, excitement, joy, and uncertainty. Let the wild ideas flow. Building is messy, but it’s also fun. Enjoy the ride.
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 