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art, business, work, writer, writing

Inspired: The difference between business and art

From Pinterest

From Pinterest

As someone who moves between the worlds of business and art, a business woman with an MBA and a full-time writer, I see them both as creative acts. Both require inspiration and perspiration to build something of value. The difference is where each begins. In business, we assess the market early on in the process. It is largely an act of educated calculation and we try to mitigate risk. In art, market assessment is messy, if not impossible. We have to create art before we know if there’s an audience for it. Art is an act of faith. And the more we risk in art, the better. To have impact, business and art need an audience. They just go about finding their audiences is very different (and wonderful) ways. I do know this: I love them and need them both because together, they make my life richer. In this next chapter of my career, my art, my writing, is also the center my business.

About Christa Avampato

I make a living in business and I make a life as a writer, artist, and yogi. I use my business and storytelling skills to build a better world. My first novel, Emerson Page and Where the Light Enters, will be published in the Fall of 2017 by Thumbkin Prints, a children's and YA imprint of Possibilities Publishing Co. My creative career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, and financial services. In every experience, I have used my sense of and respect for elegant design to develop meaningful products, services, program, and events to help people live happier, healthier lives. A recovering multi-tasker, I am a proud alum of UPenn (BA) and the Darden School at UVA (MBA). When not in front of my Mac, I’m on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I am proud to New York City my home, and I've been called the happiest New Yorker by friends and strangers alike. They're right. Follow my adventures on Twitter at and Instagram at


One thought on “Inspired: The difference between business and art

  1. YES.


    Posted by theveganmuffinwoman | August 26, 2014, 7:53 am

I'd love to know what you think of this post! Please leave a reply and I'll get back to you in a jiffy! ~ CRA

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