“If you don’t build your dream, someone else will hire you to help them build theirs.” ― Dhirubhai Ambani, Against All Odds: A Story of Courage, Perseverance and Hope
I’ve decided to stop consulting. When I left my corporate job at American Express over 2 years ago, I started my consulting firm, Chasing Down the Muse, to provide my business know-how to help nonprofits and for-profit companies build a better world and to formalize my freelance writing and yoga teaching. The writing and teaching has been phenomenal. The consulting has been a mixed bag. Increasingly, I grew frustrated because I spent most of my time working on my clients’ dreams and not my own.
After much deliberation, I’m pivoting. I’ve decided to complete my consulting work with my current clients and to not take on any additional ones. I did well financially as a consultant, but it’s not the best use of my passions. (For the record, I think consulting is a fine gig; it’s just not the right one for me.) I will continue and expand my freelance writing, content development, voice over work, and teaching. I also plan to continue to advise, partner with, and invest in young businesses.
This pivot is scary, though I’ve learned that the best way to overcome any fear is to do exactly the thing that frightens me. Once we do what frightens us, we’re free from the fear. The best thing I’ve done in the past two years is write, direct, and produce my play, Sing After Storms, at New York City’s Thespis Theater Festival. It reminded me how much I love taking an original idea from concept to launch with a creative, collaborative group of people. I want to get back to this kind of work full-time so I’m taking the leap again and going after exactly the career I want, fear and all!
In the coming days, I’ll be writing about and ramping up each of my new projects. I can’t wait to share the details with you. Are you taking a big leap, too? I’d love to hear about it, and support it!
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
“If you don’t build your dream, someone else will hire you to help them build theirs.” ― Dhirubhai Ambani, Against All Odds: A Story of Courage, Perseverance and Hope
Christa Avampato 
I did and sometimes I think I made a mistake doing so, but most of the time, I’m glad I did because it took me a while to realize that this is what I really need and besides, we need to do the things we love the most, right? I also believe that the dreams we have are the scariest things on earth, which is why it sounds even more exciting taking the big leap!
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