Birds sing after a storm; why shouldn’t people feel as free to delight in whatever sunlight remains to them? ~ Rose Kennedy
The most exciting (and terrifying) project I have planned for 2014 is the production of my first play, Sing After Storms. It will be staged as part of the Thespis Theater Festival in New York City on June 18th at 8:45pm, June 21st at 9:00pm, and June 22nd at 9:30pm at the Cabrini Repertory Theater, 701 Fort Washington Avenue in Washington Heights. What led me to write the play and ultimately submit it for production can be summed up in one word: priorities. On the surface, it’s not such a sexy word, but it made all the difference for me.
I wrote the play while I was in California this summer on a creative sabbatical from my work. I went there with about a dozen personal projects I wanted to complete and quickly realized that even if I worked 24 hours a day, 7 days a week, for the entire 8 weeks I couldn’t get them all done. They were so massive I couldn’t even get 2 of them done. (I live by the philosophy of “make no small plans.”) I quickly realized I had to choose. I tried to wiggle out of choosing and tried to select a few. It didn’t work. I had to sit down and decide what mattered most. And though it was the least lucrative and least likely to generate anything other than happiness, I spent my last 4 weeks writing my play. With much coaching and encouragement from my dear friend, Trevin, I finished the first draft. It felt amazing to do what I loved simply because I wanted to. That experience also helped me make up my mind to focus on writing and content development full-time.
When I returned to New York, I completed the second draft and submitted it to Thespis. That was the first time I ever submitted the full play to anyone for review and I expected to be rejected about 100 times before anyone even gave it a second look. I’m proud of the work, though I worked in professional theater management for a number of years. After managing Broadway shows and national tours, I know how difficult the industry is. I know how much work doesn’t make it, how many artists never get any shot. I wanted to be passionate and realistic. I wrote that play simply because I loved the story. I never expected anything else to come of it even though I knew I would keep trying to get it produced.
When I got the acceptance from Thespis five days later, I was shocked. And nervous. And excited. And overwhelmed. I spoke with Trevin immediately, and then with my dear theater friend, Amy, who also read the script and encouraged me to give it a shot. Should I do this? Both emphatically said, “Yes!” So I reviewed the contract and accepted the next day.
Now there are many months of hard work and long hours ahead. Trevin is going to direct the piece and I’ve started to look for other people who want to play a part in this new project – actors, a stage manager, designers, technicians, stage crew members, marketing and publicity, investors. (If any of these opportunities sound interesting to you, please email me at christa.avampato@gmail.com.) While I will now be consumed by this next phase of the process, I remind myself that this all happened because I put the wheels in motion by following my gut this summer, by doing what made me happiest. I made a choice. One single choice. And that was enough to get started.
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
2 thoughts on “Inspired: I Spent My Summer Doing What I Loved Most. It Paid Off.”
This is great! I keep experiencing a similar priority funnel. Of all the things I could or would like to do, I keep being drawn back to the creative pieces.
This is great! I keep experiencing a similar priority funnel. Of all the things I could or would like to do, I keep being drawn back to the creative pieces.
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Hurrah! Well done for following your gut! xxx
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