These are my two big lessons from voice over land this week: 1.) Practice pays off. 2.) When we’re trying to develop a new skill, private classes help us move ahead faster than collective, generic classes.
A couple of years ago I took a group voice over class and it was fun. I learned some basic skills, general guidelines about commercial voice over work, and details about the voice over market in New York. What I didn’t get, and needed, was refinement. I needed specific feedback on my work. When I was in California this summer, I started to think about pursuing voice overs more seriously. I phoned my voice over teacher from the class and inquired about taking the next step. He suggested private lessons.
I hesitated for a split second because private lessons aren’t cheap. Neither is making a demo. I quickly realized that if I really wanted to make a go of this, or at least give it my all, I needed to think of this money as an investment, not a cost. So I bit the financial bullet and went for it.
So far, so good. In four private lessons, and with a solid number of hours of listening to commercials, transcribing them, recording myself performing them, and listening to the playback, I’m now ready to make a demo. My coach’s advice and attention in private lessons has been invaluable and my own investment of time and effort to listen, practice, and self-critique have helped me grow by leaps and bounds in a very short period of time. If all goes according to plan, a demo leads to an agent and an agent (along with personally pounding the proverbial pavement) leads to paid work.
I’m only at step 2 – I’ll record my demo November 11th with my coach and hopefully get this show on the road. Here we go – preparing for take off. Let’s see where this path takes me next. You’ll get the news as it happens…
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
1 thought on “Beautiful: Practice and Invest in Yourself – More Lessons from Voice Over Land”
Yes, Your approach was quite good. we appreciate your creativity wholeheartedly. It helps you in two ways. one, you can save your time and second one is very practical that you can earn money.
Yes, Your approach was quite good. we appreciate your creativity wholeheartedly. It helps you in two ways. one, you can save your time and second one is very practical that you can earn money.
LikeLike