In yoga, the concept of a life path is known as dharma. It’s our direction, our anchor, our reason for being and doing.
Here are a few things I know about dharma: 1.) You are the only person who knows what it is 2.) More often than not, it chooses you. Either you follow it or fight it, but that choice is up to you. 3.) It never fails you in the long-run, but in the short-run it can be bumpy, difficult, and uncomfortable. The good news is that you learn to love the discomfort because you know that finding your dharma is worth the ride. 4.) If you don’t follow your path, you feel a lack of fulfillment and purpose that is tough to find any other way. 5.) The way is always open, though the path is not always immediately apparent.
Here’s how these 5 principles came alive for me:
Theater, culture, and writing I left professional theater a number of years ago because the path that I was on in the industry wasn’t my path. I was working on the business side even though my path is to be a writer. I have known this for a long time, for many years. It took a long time for me to get the courage to follow the writer’s path. It also took me a long time to learn the craft well enough to trust myself to earn a living from it. And now I’ve written my first play about specific societal issues that are near and dear to my heart and am beginning to submit it to different theater companies for their consideration. My love for theater and culture finally merged with my path of being a writer. I’m also writing a book and writing for a number of publications and organizations rooted in good causes. I spend my day crafting words about things that matter to me, my very favorite activity.
Business and writing
Some people thought I was crazy to leave my job in the business side of theater without knowing what I wanted to do next. Some thought I was crazy when I left my comfy corporate job many years later to pursue a creative path that was not yet clear to me. I knew I wasn’t crazy; I knew I wanted to be happy and I had to take a new road to find out what makes me happy.
Technology and writing
My business experience in several different industries, including technology, has been an enormous asset to so many areas of my life, and I know it will continue to be. I love business and technology, and I especially love to explore the way in which they push cultural change. To be happy, I had to bring the pieces of my life together in a creative way – that was the path. It took a long time to learn that, and when I finally understood that I found that the way was open. I had to choose it, but it was there waiting for me.
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
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