Have you seen this sign around your neighborhood?
How about this one?
These are posters for my public participation projects. In my quest to help people let go of things that are holding them back and take more chances to live the lives they want, the sole purpose of these projects is to celebrate participants and to have their stories inspire others. These are promotional posters that I’ll be hanging up around New York City though anyone anywhere in the world of any age can participate. And if you’re so inclined to print them out and hang them in your neighborhood, I would love that! Just contact me through a comment on this post and I’ll send you the PDFs.
Here’s how it works:
Let. It. Go.
Let something go – it can be anything from a possession that is a painful reminder of something to an emotion like anger, greed, jealousy, disappointment – and then tell me about it at onefineyogi@gmail.com. You can let go of something very big, like an old, hurtful disappointment, or something very small, like forgiving the person who cut in line at the grocery store. This can be about something you just let go of or about something you let go of a long time ago.
Take a Chance
Take a Chance – it can be anything from saying hi to someone new to applying for a new job to changing anything about your life that you want to change – and then tell me about it at onefineyogi@gmail.com. You can take a big chance, like moving to a new city, or something very small, like having a healthy snack instead of an unhealthy one.
You can participate in either project (or both!) and email me as often as you’d like. Actually, I’d love it if you emailed me every single day with something you let go and a chance you took. The emails can be very short or they can include a story of any length. They can include photos, too. (I know this goes without saying – please keep all contributions clean.) I will respond to every email I receive. Your chances and things you let go will always be kept completely anonymous unless you specifically tell me that you want me to include your name or initials. I’ll use these contributions to populate a new online project I’m launching in the coming months. You’ll be notified as soon as the online site launches and when your contribution is live.
I hope you’ll join in these exciting new endeavors to celebrate and encourage you and your dreams.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
I love them! 🙂
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Thanks, Kirby!
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