In business school, I was trained to place supreme emphasis on an elevator pitch. In this age of shorter-than-ever attention spans, an elevator pitch is too long. Now we need a tagline to use online and off. Who are you and what do you care about in 10 words or less? I recently updated the tagline on my blog: “Curating a creative life through ancient wisdom and modern tech.”
My tagline used to read “Curating a creative life” and I would sometimes get the question, “how do you do that?” I wanted to be clearer about what I do so I expanded my tag line with the descriptors of how I curate a creative life. This summer I realized that everything I do is rooted in two worlds – the one of ancient wisdom (art, yoga, philosophy, wellness) and modern tech. That balance is very important to me because the two halves inform one another.
This clarity took time and a lot of effort to find and articulate. However, it was well worth the energy because it’s made my other career decisions so much easier. That’s the power of a personal mission.
What’s your tagline?
Christa Avampato 