“Purpose is the place where your deep gladness meets the world’s needs.” ~ Frederick Buechner
Finding Purpose can be a daunting task. Just ask Princeton, the lead puppet in the show Avenue Q. He’s looking for purpose and his life takes a number of twists and turns, some happy and some incredibly unhappy, in his quest.
But finding purpose doesn’t need to be a torturous task. You don’t need to be a Princeton. There’s a better way, and it’s very similar to how companies create products every day: they identify what they do well, then they look at what the market needs, and they build products and services at the overlap between their strengths and the market’s needs.
You can do the same thing, and it won’t take long.
1.) First, figure out what you like to do and what you do well. These areas can be as broad or as narrow as you like. “Writing” is just as good an answer as “writing poetry for children”.
2.) Second, identify a pain point in the market. A pain point is something that causes people to waste time or causes frustration. For example, many people in New York City don’t have cars of their own and it can be difficult to transport a lot of goods from a store to home. For this reason, many stores and service providers have delivery service. This reduces frustration and saves time for consumers. As you go through your day, think about things that cause you to waste time or energy and things that cause you to be frustrated. Ask your friends, family members, and neighbors about their pain points. Observe other people’s behavior on the street, in stores, at work, etc. What pain points are they experiencing? Again, you can make these pain points as broad or as narrow as you’d like.
3.) Now for the fun part. Look at the list of what you like to do and where your strengths lie side-by-side with the pain points you’ve identified. This is where your creativity comes in. What can you build in the places where these lists overlap? That’s purpose, and a profitable purpose to boot!
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
“Purpose is the place where your deep gladness meets the world’s needs.” ~ Frederick Buechner
Christa Avampato 
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