“Sometimes, history is destiny.” ~ Adrian Benepe, Senior Vice President and Director of City Park Development at Trust for Public Land
While Mr. Benepe is referring to the development of cities, his quote just as easily applies to our lives. What you do today matters, not only in this moment but in every moment that follows. As someone who spent a lot of time unsure of when I would actually try to create my dream career, I can promise you that time is of the essence. Waiting and talking about what you’re going to do someday gets you nowhere. Action starts the long, winding, sometimes-frustrating but always-interesting road. And that’s what we all need to do – we need to get started. Now.
Traversing this ground toward dreams is going to take time. You’re going to grind along in fits and starts. Some days it all comes so easily and some days you’ll feel like you’re chasing your own tail. This cycle of ups and downs and turnarounds happens to me all the time. Why is it so hard to move forward? And is it even worth trying?
It’s hard because we have to build the foundation, construct the frame, enclose it, smooth out the structure, and then, and only then, do we get to the fun stuff of aesthetics and decoration. But without that underlying organization, without all those incredibly unsexy but totally necessary pieces of infrastructure, the aesthetics don’t matter. Cover it up with spackle and paint all you want. It will crumble without a foundation.
As someone who is still very much in the foundation building phase, who is mired in unsexy structural details on a daily basis, I can tell you that I still find some small victory every single day. Some days, I’m waiting on that victory until the 11th hour. But it always shows up. I think about throwing in the towel and just then some small sign from the universe breaks through and that sign gives me the strength to keep going, to keep trying, to keep waking up and giving it my best shot.
I am certain there are lots of changes on the horizon. Changes I can’t even imagine, much less plan for. Some of them are going to knock me over. They’re going to overwhelm me and cause me to question everything. Well, almost everything. No matter what happens, I’m going to get right back up. I am certain of that. And I will be stronger for it. Destiny-building is strenuous work, but there is no greater joy that pulling it together bit by beautiful bit.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
“Sometimes, history is destiny.” ~ Adrian Benepe, Senior Vice President and Director of City Park Development at Trust for Public Land
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