“We must travel in the direction of our fear.” ~ John Berryman
A friend of mine called me late one night this week because she was panicking. She has a big trip coming up and she was worried about her safety while away from home. To be fair, this friend has a highly-tuned intuition, more highly-tuned than almost anyone I’ve ever known. She has good gut, so when her fears grew increasingly worse, she panicked. She couldn’t tell if her fear was valid.
I gave her my litmus test for fear. When I wake up in a panic, when my mind is on an endless loop of worry, I know that my mind is getting the best of me. When I am afraid but maintain a clear, calm resolve, I know that my intuition is on to something.
When my apartment building caught fire, I didn’t panic when I realized what was happening. My laser focus kicked in to get me out of the building as quickly as possible. There was no thinking in those moments as I scrambled down the stairs. I knew I was in danger and my only concern in those moments involved survival.
When I was considering leaving my corporate job to freelance full-time, I initially had some serious moments of panic. It took me a year to put a plan in place that gave me enough comfort to take the leap. My fear about going out on my own had nothing to do with my intuition. That fear was from that tiny voice in the back of my mind known as self-doubt. Here I am, 8 months after my leap, and doing just fine. Self-doubt comes and goes, but it never stay for long anymore.
Don’t despair over your fear. It’s a natural reaction and everyone feels it, some of us more than others. Here’s the thing about fear: you really can’t hate it because it does mean well. On some level, it is trying to protect you. However, it does need to be tamed. You must learn to listen to it, take only what’s useful, and then keep going.
My one year plan that I put in place so that I would be comfortable leaving my job was well worth it. Fulfilling that plan has allowed me to take on projects in the last 8 months that have proven to be some of the best opportunities of my career. Fear served a great purpose and I am grateful for its counsel, but I didn’t let it become the focus. I didn’t let it paralyze me. You shouldn’t either.
It’s fine to have fear. Just make sure fear doesn’t have you.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
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