“What do I say to people who say fashion is frivolous? I agree with them and then I tell them how many jobs this industry creates, how many people my company employs. That is not frivolous at all…This was always my dream.” ~ Prabal Gurung, fashion designer
As the whirlwind of Fashion Week dies down, I am inspired by two fashion stories that happened far away from the hubbub at Lincoln Center.
The bra that detects breast cancer
My mom is a breast cancer survivor. Early detection by GE Healthcare scanners caught her tumor during a routine mammogram when it was the size of a grain of sand. She was treated with a lumpectomy and radiation. 7 years ago yesterday, she wrapped up her radiation and she has been cancer free ever since. Early detection and capable doctors saved my mom’s life.
In the U.S., most health insurance doesn’t cover routine mammograms until women are 50. Sadly, too many women are developing breast cancer long before their 50th birthdays. Some are not even making it to 50. First Warning Systems is about to change all that, bypassing the healthcare system in favor of the fashion industry. They’ve developed a system that fits inside a sports bra to monitor breast health. They’ve spent 20 years developing this technology and expect it be approved by the FDA next year. The bra costs $200, a fraction of the cost of a mammogram if women can even get one before they’re 50. Learn more here.
Carrie Underwood’s Grammy dress
During Carrie Underwood’s performance at the Grammy Awards, there were two shows – one involved her voice, the other involved her dress. It was something to behold. The dress was hand-sewn with thousands of crystals. Projectors created choreographed, colorful patterns using the dress as the main screen and then extended them throughout the Staples Center. The images were timed perfectly to her music. It was breathing taking.
The images looked as if they were coming from inside the dress. It made me think about the canvases all around us, not just the ones on easels and museum walls. There are so many places where art can come to life. There are so many ways for us to create a masterpiece that boosts our creativity and inspires others.
Fashion doesn’t have to be outrageous to be meaningful. Just like any other creative work, it can have an impact. It can help to build a better world. All that’s needed is the intention of its makers to do so.
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
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