I walk into the produce department at Whole Foods or Westside Market and I breathe easier. My kitchen and its humble tools beckon me away from my laptop. In the past week I’ve made my own chicken stock from scratch for the first time (it is so much better than stock I buy), whipped up a hot and hearty bowl of soup with items I had on-hand, made an entire meal courtesy of my grill pan, and saved some sad-looking apples from the fate of the trash can by quickly turning them into homemade apple sauce.
On Wednesday I was very early to a meeting by Grand Central Station due to an easier-than-expected commute and found myself wandering through the gourmet food market. I couldn’t get enough of all of the interesting hand-made, hand-cut, hand-mixed goodies. For the first time in a long time, I consciously felt all of my senses fully engaged and activated. As my senses opened up, so did my heart. I could have stayed there all afternoon. I was swooning over local food products as if I had a teenage crush. It was….wonderful.
Food memoirs are among my most treasured reads because there is so much history, mystery, and emotion literally folded into the foods we eat. Food and recipes connect us across generations, time zones, and cultures. They are our tie to the past and our gateway to the future.
As I think about future passion projects, I’m wondering how I might position my love of and fascination with food into my professional work. There must be a way. While turning that thought over in mind, I’m going to toddle back over to my stand-up kitchen to see which ingredients are jumping up and down saying “Pick me! Pick me!” Who knows…I may even bake a pie.
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
1 thought on “Leap: The Gravity of Food”
I can relate to this, I have similar things happen to me, unfortunately they never last with me, I hope it does for you.
Christa Avampato 
I can relate to this, I have similar things happen to me, unfortunately they never last with me, I hope it does for you.
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