“If you’re not prepared to be wrong, you’ll never come up with anything original.” ~ Ken Robinson
Being wrong is underrated. It usually comes about because we went out on a limb, tried something new, or put forward an idea that was provocative and against the grain. These actions have so much merit, regardless of the outcome because they require boldness, courage, and passion. It’s hard to overstate the value of these qualities in the pursuit of a well-lived life.
“Wrong” used to be akin to a curse word for me. I was afraid of what may happen if I was wrong, whether that meant giving answers on a math quiz, starting a new relationship, or speaking my mind. Despite the fear I did these things anyway, either because I had to (fear was not a reason to not take a math quiz) or because I was just too curious about the outcome to not try (please refer to my dating history.)
And you know what terrible thing befell me when I was wrong? Nothing. Life just went on. Perhaps I was a little (or a lot) embarrassed. On occasion I was mad that situations didn’t go the way I wanted them to go. Every once in a while I was sadly disappointed. No matter. In due time, I picked myself up, dusted myself off, and started again.
Now I barely even blink when I’m wrong. I recognize my mistake, I learn, and I move on. I don’t waste any time analyzing to death the error of my ways. I don’t beat myself up over it. I’ve learned to revel in my humanness – flaws, foibles, and all. And I’ve also learned to revel in the humanness of others, which is a gift all its own.
So go ahead. Risk looking like a fool because you went after something with your whole heart. Take a chance, a big chance that may cause you to fall flat on your face. Even if this comes to pass, your own resilience will surprise you. You’re stronger, more adaptable, and quicker-to-heal than you think.
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
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