“Happiness can only be found if you free yourself from all other distractions.” ~ Saul Bellow
If we sit down to write out our goals, how likely is it that we would list “be happy”? The great majority of us want to be happy. I’ll go so far as to say that’s the whole point of having goals. When we talk about wanting our lives to have meaning and to be purposeful or when we work on following our bliss, happiness is the root goal.
And yet, we get distracted. We list a million other tasks and goals that we think will bring us happiness but we don’t focus on just being happy. It’s as if that goal is not lofty enough or it’s too self-indulgent. I’m dropping that hang up. When someone asks me why it is that I’m making such a big shift in my career and in the way my life is structured, my reply will be very simple – because it makes me happy.
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
2 thoughts on “Leap: Bringing Happiness Into Focus”
Very nice, Christa. I’ve been enjoying your travels in India also. Co-incidentally, my latest project takes the two heroines to the coast that you visited. I’ve never been there and have been relying on travel blogs and reviews to give me a picture. Your journey have added to that picture! Thank you!
Very nice, Christa. I’ve been enjoying your travels in India also. Co-incidentally, my latest project takes the two heroines to the coast that you visited. I’ve never been there and have been relying on travel blogs and reviews to give me a picture. Your journey have added to that picture! Thank you!
S. Sean Tretheway
http://www.theroadlesstraveller.com
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Hi Sean! That is so exciting. I’m honored! If you need to ask any specific questions about Kerala, I’d be glad to answer them. Just give me a shout!
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