The New York Times ran a story over the weekend about Google’s efforts to increase mindfulness among its employees. The story, Ok, Google, Take a Deep Breath, featured Chade-Meng Tan (Meng), an engineer at Google and the creator of the Google team course, “Search Inside Yourself.” I clicked the link to watch a sample class on YouTube and I was both disappointed and annoyed.
Meng explains that he wanted to see a dramatic shift in world towards peace. Given the company’s policy to let all employees work on personal areas of research for a certain percentage of their work hours, Meng decided that the best investment of his time would come from figuring out how to generate world peace. It’s an insightful idea. What I hated about it was his conclusion that to get individuals and companies to care about world peace, we have to help them understand what’s in it for them. Meng went on to explain that no one is going to create peace just because it’s a good thing for society. They have to get something out of it on a personal level before they care about peace. We need to tap into people’s individual needs that make the objective of world peace an inevitable by-product.
Gross.
I hate that conclusion. Is that what we’ve amounted to? A collection of 6 billion bodies who only care about themselves? I stewed on that as I ate my lunch, determined to prove that though Meng may be a very bright engineer, his conclusion on how to bring about peace was unfounded.
I couldn’t. I got more annoyed.
Thankfully, my post from yesterday on the value of having our personal philosophies unsettled was still top of mind. Why did Meng’s conclusion, one that I had a hard time refuting, bother me so much and what could I learn from it? Could I apply it to my own work? Was I already subconsciously already applying it to my own work?
A New York Times column that Thomas Friedman wrote for after 9/11. In it he explained that, “If you don’t visit a bad neighborhood, it will visit you. “ In other words, get out there and do something that’s good for you and good for others. The trick we have to benefit individually as much as we do collectively in order to get community efforts and acts of goodwill to be sustainable.
Environmental sustainability and corporate social responsibility really took off when companies realized they could benefit financially and in terms of customer and employee loyalty. In these efforts, the win-win is what tipped the scales. We are beginning to see these same seeds planted in healthcare. Our current healthcare system is no longer sustainable, so we are beginning to see more emphasis on preventative health measures that give people a way to be well before they ever get sick. The same is true in education. We are beginning to see a proliferation of new channels for learning because entrepreneurs realized that they could profit from disrupting the traditional education system.
In all these examples, the answer to the question “what’s in it for me?” came into balance with the answer to the question “why is this good for society?” We need both side of the equation to really make an impact. Thanks, Meng, for stating the cold, hard facts, for not letting us let ourselves off the hook, and for showing us that we can make a positive impact on humanity by truly understanding humanity.
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
2 thoughts on “Leap: Google Teaches Us How to Create World Peace and Other Circumstances of Goodness”
I made my peace with that reality not too long after I got deep into environmentalism. If one really cares about the environment and wants others to do their part to help, shouting “do it for the polar bears!” isn’t nearly as effective as telling people how much money they save by taking transit instead of owning a car.
I made my peace with that reality not too long after I got deep into environmentalism. If one really cares about the environment and wants others to do their part to help, shouting “do it for the polar bears!” isn’t nearly as effective as telling people how much money they save by taking transit instead of owning a car.
LikeLike
I thought of you as I was writing this Michael. It helps me to know that you went through this same thought process. Thanks!
LikeLike