In our culture, snails are not considered valiant animals — we are constantly exhorting people to “come out of their shells” — but there’s a lot to be said for taking your home with you wherever you go.” ~ Susan Cain
There’s a big to-do going on in the media about having a solo life. Though I love people, I appreciate the solitude, peace, and balance of my independence. In all this reading about the virtues of flying solo, I also happened upon quite a bit of reading about introverts, a group of people I never thought of as my people. Until now.
I have a strong introvert side.
I’m learning is that it’s not the loud, crazy party I crave, but the times I spend with a few people whom I’m close to that mean the most to me. It take a tremendous amount of energy for me to get out there and be a joiner. I do it, but in my own way. I like to ease my way in, choosing my interactions wisely and my general MO is to find a person or two in a crowded room who seem friendly and approachable. Barging my way into a group to be the life of the party just isn’t my style. I always felt a bit badly about that until I recognized the power that a thoughtful, well-tended connection can create.
SXSW 2011 was no exception. This is exactly how I proceeded through the crowd that numbered over 20,000 people. I found my way one person at a time, and in the process met so many people who I’m thrilled to see again this year. I could have gone against my nature and tried to be the extreme extrovert that many festivals like this ask you to be. SXSW made it possible for me to proceed at my own pace, in my own time. Despite all the fanfare around the big parties, there’s a way to personally connect and interact with others around every corner.
On the surface this might sound surprising since the interactive festival is all about technology. On the New York City subway, people into technology are the ones so consumed by their devices that they forget how to act like human beings. At SXSW, it’s different. We love technology. We’re mildly obsessed with it, but mostly as a means to an end, to make a human contact. Here, there’s a way to carve our own path. All we need is the willingness to try.
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
Well said! I think a lot of people feel as you do – now reading your post will encourage them to be confident about these feelings. I really value my “alone” time and seek it out every day. Brings me to a place of serene peace as well,
Reblogged this on ram0ram note book.
LikeLike
Well said! I think a lot of people feel as you do – now reading your post will encourage them to be confident about these feelings. I really value my “alone” time and seek it out every day. Brings me to a place of serene peace as well,
LikeLike