“My friends are my estate.” ~ Emily Dickinson
I had a blast as a presenter at SXSW Interactive 2011. Because of the financial and time costs of my big trip to India this year, I decided not to attend SXSW 2012. However, the Universe had other plans to get me my cake and a giant fork to eat it, too.
It took a fantastically generous group of people to get the job done, but it happened. Next month, I’m heading back to Austin to teach yoga, to extol its incredible benefits to the tech community I love being a part of, and of course to keep it weird.
The incredible Ari Stiles, founder of the SXSW yoga movement, didn’t give a hoot about my plans to not attend SXSW Interactive this year. She invited me to teach with her and secured my badge for the event. I told her I just didn’t know if I’d be able to attend but I’d think about it and get back to her as the event’s date drew closer. She sent me an email with a smiley face. I think that was her very Austin way of saying, “See you in March.”
A few weeks alter, during a pep talk with my friend, Poornima, I was offered the next sign on my SXSW 2012 journey. “Christa, don’t count out SXSW yet. It’s a great place for you to network for Compass. What better place is there to find partners and supporters?” She had a point. The light started to break through the clouds.
A few days later, I had dinner with another supportive friend about my long-shot possibility of going to SXSW 2012. Like Ari, she gave me a wide smile and offered to help in a big way. She saw to it that I would have a great place to stay that was conveniently located near the Convention Center where SXSW takes place. No car, shuttle, or bike required.
And then there’s Rob, one of my extraordinarily gifted partners in crime at Compass Yoga, who, when I explained Ari and Col’s generosity along with Poornima’s advice, said in a very matter-of-fact manner, “Let’s see if we can get you there for free. I’ll take care of your plane ticket as my contribution to Compass.” I about fell on the floor.
The Universe won – I had run out of excuses. There must be something waiting in Austin for me, just around the bend. A message I need to hear, a person I need to meet, an idea I need to take up in pursuit of my own dream to transform healthcare as we know it into a humane, socially conscious, and efficient system that believes that the surest way to better health is through personal empowerment. Austin, I’ll be seeing you next month thanks to the efforts of these 4 wonderful people whom I’m so blessed to know, and beyond blessed to call my friends.
I’ll find a way to pay forward all this generosity. In the meantime, if you’re at SXSW, stop by and get your yoga on:
Friday, March 9th from 2:00pm – 3:00pm – core conversation composed of mini private sessions tailored to you
March 9th – March 13th, 9:30am – 10:30am – group classes
Connect to me on SXSocial – click here.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
“My friends are my estate.” ~ Emily Dickinson
Here’s another perk –I can take care of Phineas
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Oh! Poornima will be at SXSW again this year. The two of should get together and take some photos of you doing yoga. 😉
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