“Why not go out on a limb? Isn’t that where the fruit is?” ~ Mark Twain
Brian has been counseling me now for several years about my confusion around people who phone it in, people who just take what life gives them, shrug their shoulders, and deal with it. Life happens to these people. I meet them, talk to them, and try to understand how they can get through life without ever really figuring out what this life is meant to be for them. Bland is a flavor that’s just fine for them. I think they’re missing out, and that we’re missing out on the benefit of their special gift. They think I try to hard, care too much, and set myself up for constant disappointment with my high standards.
I wouldn’t have it any other way.
When I get to the end of my days, I want to look back and enjoy all of the interests I got to explore all over again. I want to appreciate the value that I brought to the world and feel the warm glow of knowing that many lives were made better because I was able to help them. That’s a tall order, and it’s not something that happens through low expectations. It happens for people who are willing to go out on a limb, push toward the edge, and do the work that lights them up with a sense of passion and purpose.
Life hands us a lot of garbage, a lot of opportunities to do things that just don’t matter. Put those aside. That’s not your work to do. Demand excellence. With a bit of creativity and a lot of courage to follow our convictions, there is so much good work to do in this world. And we have the ability to do get it done. Don’t settle.
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
2 thoughts on “Leap: Go Against the Tide of Bland”
That’s just what I needed to read. I really enjoy your writing. Thanks for all you do!
Christa Avampato 
That’s just what I needed to read. I really enjoy your writing. Thanks for all you do!
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I’m so glad! Your comment is just what I needed to read, Stephanie!
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