A few weeks ago, I tried a new beginning that I haven’t been happy with. I thought I was going to turn this blog’s attention to business issues in a more traditional sense. I also thought I was going to stop posting on weekends and that my layout and tag line “Curating a Creative Life” would change substantially.
Forget what I said.
How I see business:
Business to me has a much broader sense than many other business sites. How you make a living has to fit with how you make a life. In the great words of Pam Slim, author of Escape from Cubicle Nation, “If you don’t consider your life as a key part of your business model, you may find yourself outwardly successful and inwardly miserable.” Turn on our work persona in the office and our social persona once we head home and pretty soon we have absolutely no idea who we are. I look at business through the lenses of yoga, service, art, books, technology, and finance. They all fit together for me, and denying any one piece leaves an incomplete picture. I need all of them at my disposal.
Posting every day:
My friend, Monica, recently coined a phrase on her blog that I really appreciate: “I’m not traveling to find myself. I’m traveling to be myself.” I feel the same way about my writing. Over these past few weekends when I haven’t posted, I thought about posting. After posting every day for almost 5 years, it’s become an integral part of my life. I love writing on this blog every single day. My friend, Kristin, has a very cool posting format going on at Writerhead. Some days she posts a very bold, simple quote to inspire writers. I’d like to experiment with that fantastic idea. Regardless of the format, I’m back with you daily.
Curating a creative life:
If ever I had to string a few words together to explain my life’s purpose, this tag line would be it. It’s really too good to give up – in writing or in practice – so I’m sticking with it.
I’ve learned so much about the art of beginning this year. Above all, learning to begin is a practice, a muscle. What I love most about keeping this blog is that even though times flies by so quickly, this writing helps me to remember, appreciate, and celebrate all that’s happened in that blur called time. It gives me the courage to keeping beginning every day. A new beginning doesn’t always mean change – sometimes it just means deliberately choosing to do the things we’ve been doing, not out of habit, but because they are the best way forward for us.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
A few weeks ago, I tried a new beginning that I haven’t been happy with. I thought I was going to turn this blog’s attention to business issues in a more traditional sense. I also thought I was going to stop posting on weekends and that my layout and tag line “Curating a Creative Life” would change substantially.
Yay! We’re back to “Curating a Creative Life”!
Elizabeth
LikeLike
I’m excited, too!
LikeLike
Oh, I’m so glad you’ve changed your mind, Christa! Your tag line is brilliant and you bring such wisdom to it. I also admire your willingness to admit you made a decision that wasn’t working out. Too often in life, we feel that way but for a variety of reasons, can’t/won’t admit it so we stutter forward on the wrong path. Bravo to you for saying “Forget what I said.”
Thanks, too, for the nod to Writerhead!
LikeLike
Thanks, Kristin. I’m excited about it, too. I rarely reverse my decisions so this was a big leap for me. And it felt great!
LikeLike