Estimates now show that there are 70,000+ yoga teachers in North America. 70,000 people do exactly what I do. We all have roughly the same basic level of training and seek to do the same type of work.
On its own, a statistic like that could be enough to scare me into hiding. But here’s the real trick of inventing, whether you’re trying to invent who you are, a new business idea, or any new adventure:
We don’t need to reinvent the wheel – it’s a damn fine piece of machinery. What we really need to do is invent a new way to make it roll.
Yoga is my wheel.
I’m grateful for the 6,000+ years of yoga teaching lineage that is available to all 70,000 yoga teachers in North America. What I want to do with Compass Yoga in expand reach. I want yoga and meditation teachers to stand side by side with MDs, medical scientists, and pharmaceutical companies in the collective and collaborative pursuit of optimal health for all people everywhere.
And that’s how I roll.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
Hi, thanks for sharing – I guess “side by side” is what should be underlined here. Unfortunately in most studios it’s more “an eye for an eye”… whose classes attract the most students will stay, the others will go. And sadly enough, the best yoga teachers aren’t always the most popular ones.
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A worthy goal. You are in the right place at the right time to make it happen. As always I am rooting for you Christa.
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