Frank Lloyd Wright's iconic emblem that he weaved through most of his work
“Love is the virtue of the heart. Sincerity the virtue of the mind. Courage the virtue of the spirit. Decision the virtue of the will.” ~ The Organic Commandments by Frank Lloyd Wright
During a recent business trip to Phoenix, I made a quick stop at Taliesin West – one of Frank Lloyd Wright’s most famous homes, on the advice of a friend. “It’s really something you should see,” he said. I expected Taliesin West to be a museum. I didn’t expect to be immersed so fully into his life. The compound remains a revered school of architecture, a working studio, and an ongoing experiment in sustainable design.
Enormously difficult, arrogant, and brazen, the only thing that overshadowed his infamous personality was his genius as a designer. He broke every rule and then some, personally and professionally. Extraordinarily, he had only two semesters of formal study at an engineering school. It’s reported that he left that second semester, contacted his mother, and told her he wouldn’t be returning in the Fall because he knew more than everyone else there. His prolific life proves he was right. (However, imagine the legacy he could have left if he had a bit more humility to save him the years of struggle in his 40s and 50s.)
And this brings me to the very point of this post. I am very hard on myself. Brian can often he found laughing out loud as I explain to him that at the age of 35 I should be more accomplished by now. This is somewhat related to the curse of fully understanding on such a deep level how fleeting and short life is. I sometimes wish that feeling would subside for just a day, but it’s never happened. It’s so engrained that my mind automatically and consciously charts time, and keeps pushing me to seek, find, and do.
As if sensing my constant internal struggle with time, my tour guide at Taliesin West started the tour by saying, “Mr. Wright’s legacy truly began after his 60th birthday, and he is best known for the work he completed after he turned 80. He worked until 5 days before he passed away right here in this home. So don’t worry. You have plenty of time to make your mark on the world, too.” I breathed a little sigh of relief and an audible thank you to Frank. He may have been a selfish, conceited old coot, but his ability to create exactly the life he imagined at every age is damn inspiring.
Frank Lloyd Wright used his youth and most of his adult years as a way of building mastery. He experimented and reinvented. He tried, failed, and tried again. He never gave up, never lost faith, and never second-guessed his own gut – even in the face of very staunch criticism and shunning by his colleagues and contemporaries. Perhaps we could all do with just a bit of his confidence, dedication, and determination – he did have plenty to go around.
Take it from Frank – now is always the best time for a new beginning.
To see all of my photos from Taliesin West on my Google+ account, click here.
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
2 thoughts on “Beginning: Frank Lloyd Wright – A Reinventor For The Ages”
I love that the tour guide at Taliesin West said that. I’m copying the quote now and will keep in my “reminders to self” folder.
Terrific post, Christa. Thanks for sharing your experience.
Thanks, Kristin! So glad you enjoyed it and that my tour guide’s opening helped you as much as it helped me. Thank goodness from reminders from the Universe!
I love that the tour guide at Taliesin West said that. I’m copying the quote now and will keep in my “reminders to self” folder.
Terrific post, Christa. Thanks for sharing your experience.
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Thanks, Kristin! So glad you enjoyed it and that my tour guide’s opening helped you as much as it helped me. Thank goodness from reminders from the Universe!
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