I went to dinner last night with a group of people and a friend of a friend of mine insisted that she has lived in New York City for 13 years and it is just impossible to be mindful here. Given my own experience, I had to disagree. It may be challenging to be mindful here, but it is certainly not impossible. Mindfulness is a choice. And if we don’t choose mindfulness, then what do we choose? To be mindless? How sad.
This brief, and rather uncomfortable, exchange prompted me to think of a picture recently shown to me by my friend, Allan. Take a look at the image at the top of this post. The world “investment”. Now look a bit closer and turn the picture 180 degrees. “Speculation” magically appears. The image is exactly the same; what you see depends upon your point-of-view, literally and figuratively.
Brian and I had a tough conversation this past week. I was lamenting my student loans and the time I’m spending every day doing things that help earn my paycheck but don’t help to change the world. He was not having it. He raised a number of topics and anecdotes that are each worth their own post. I’ll be sharing them with you in posts this coming week because they were so helpful to me, even though they were tough to hear. I think they may help you, too, particularly if you are contemplating a new, scary beginning. As I left his office, there was just one statement that kept ringing in my mind over and over again. “Christa, you’re free if you want to be.”
I just finished reading Nelson Mandela’s new book Conversations with Myself, a collection of his personal papers that he has decided to release now that he is in the twilight of his life. Of the 26 years he spent in prison, he continually said that his mind was very far from his cell. In his mind, his thoughts, he was always free, even though physically he was servicing a life sentence. This idea helped me to reason that if he could feel free, then any of us can, too.
Freedom is all in the mind, and the mind can be changed. We can be mindful even in the mayhem of New York City; we can see an opportunity as speculation or investment; we can either lift ourselves up or keep ourselves down with our thoughts. If it is change we seek, on any scale, then we must first go inward and change our own minds.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
I went to dinner last night with a group of people and a friend of a friend of mine insisted that she has lived in New York City for 13 years and it is just impossible to be mindful here. Given my own experience, I had to disagree. It may be challenging to be mindful here, but it is certainly not impossible. Mindfulness is a choice. And if we don’t choose mindfulness, then what do we choose? To be mindless? How sad.
2 thoughts on “Beginning: You Can Change Your Mind”