“The melancholy over Steve Jobs’s passing is about the loss of someone who personified so many of the leadership traits we know are missing from our national politics…He did not read the polls but changed the polls by giving people what he was certain they wanted and needed before they knew it; he was someone who was ready to pursue his vision in the face of long odds over multiple years; and, most of all, he was someone who earned the respect of his colleagues, not by going easy on them but by constantly pushing them out of their comfort zones and, in the process, inspiring ordinary people to do extraordinary things…There isn’t a single national politician today whom you would describe by those attributes.” ~ Thomas L. Friedman
This quote is excerpted from Tom Friedman’s immaculate weekly column in The New York Times. He has been perhaps the lone voice in our current policy debate who has been able not only to articulate our problems with laser beam accuracy, but to also formulate a plan of how to dig ourselves out. Friedman has been highly critical of both sides of the aisle – he’s not running for office, he’s not trying to make friends, and he’s not trying to support anyone’s agenda. He’s on our side – the side of people who are willing to buckle down and turn our economy around through our own volition. He’s giving a savvy and brutally honest voice to our concerns and worries, and also giving us a ray of hope that there actually is a way for ordinary folks to put our nation back on track toward a future that’s better than our present.
In the article he goes on to say that while it’s very easy to get caught up in what is being said – by Occupy Wall Street, politicians, and armchair pundits, “sometimes the news is also in the silence. “ What does that silence mean for us and for our communities, and for the many people who will come along after us? We need to put our own egos aside and consider what we’re leaving for them. My experience has been that the more frustrated people are, the more they shut down. Frustration leads too often to a feeling of power lost, and once someone feels completely depleted of power they have two choices: crawl into a corner or lash out.
Though I strongly disagree with the methods of Occupy Wall Street, I do understand their underlying emotional motivation. They are frustrated and feel like there isn’t anyone in policy listening to those concerns. Rather than slink off, they found others who have many of the same feelings. They have banded together in the hopes that their combined voices will be loud enough to stir change.
What they need to do now, what we all need to do, is what Jobs did so well – he didn’t like the future as it was so he invented his own and won people over to his way of seeing. As The Onion’s obituary of Steve Jobs so eloquently, if painfully, stated, “he was able to sit down, think clearly, and execute his ideas.” That was his secret and his legacy. It’s a blueprint we can all follow.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
“The melancholy over Steve Jobs’s passing is about the loss of someone who personified so many of the leadership traits we know are missing from our national politics…He did not read the polls but changed the polls by giving people what he was certain they wanted and needed before they knew it; he was someone who was ready to pursue his vision in the face of long odds over multiple years; and, most of all, he was someone who earned the respect of his colleagues, not by going easy on them but by constantly pushing them out of their comfort zones and, in the process, inspiring ordinary people to do extraordinary things…There isn’t a single national politician today whom you would describe by those attributes.” ~ Thomas L. Friedman
