“The little duck is at ease in the heaving Atlantic because it is in the Atlantic. Rest in the immediate as though it were infinity.” – Edward Espe Brown, Buddhist monk , chef, and star of the documentary How to Cook Your Life, reading from a poem written by his mother as she was preparing for the end of her life
The kitchen holds an abundance of wisdom and life lessons if we choose to show up in it day after day with an open mind and heart. As I have recommitted to cooking more and teaching myself to bake, I find myself growing more and more present in my own life, in and out of the kitchen. I have long thought of myself as a recovering multi-tasker, trying again and again to foster a life of consciousness and presence. Too often this is the moment we miss, and knowing the preciousness and fleeting nature of life, I don’t want to miss any more moments.
I also try to be conscious of when I am fighting life, when I am plotting, planning, and charting my actions toward a specific outcome with little regard for present circumstances. I don’t believe in the road of least resistance. Every road has its hardships, every path its detours, and every life its suffering. I have never actually felt the easy way break open as some people have. Everything I’ve ever done has taken effort so I am quite used to and comfortable with work that feels like work. I’ve grown to enjoy it so long as it’s work that feels worth my time.
As for the little duck in the ocean, he is not just bobbing along carefree. Beneath the surface of the ocean, his little duck feet and legs are churning. Rather than having his efforts fight the ocean, they are working in tandem to the rhythm. It still takes energy and effort and attention. He isn’t floating along; he’s paddling and taking his directional cue from the ocean. He’s present and realizes the awesomeness of the ocean’s power. He channels that power in his own work below the surface. He is there, in that moment, and nowhere else. I try to follow his example.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
“The little duck is at ease in the heaving Atlantic because it is in the Atlantic. Rest in the immediate as though it were infinity.” – Edward Espe Brown, Buddhist monk , chef, and star of the documentary How to Cook Your Life, reading from a poem written by his mother as she was preparing for the end of her life
